Photographer Anna Kirikova's latest beauty feature highlights linear makeup applications that are showcased in a palette of bright blue, violet, yellow and pink tones. The makeup is loosely applied to resemble free-hand, lined drawings. While not ideal for everyday wear, this editorial's cosmetics are conceptual and captivating.
While minimalism dominated the last few fashion seasons -- both in terms of clothing and beauty picks -- self-expression and artistry has once again returned. This beauty feature is a great example of the fashion industry's newfound appreciation for imaginative and artistic makeup that opposes bare-faced applications in exchange for something more dynamic and eye-catching.
Nastya F of TANN Model Management stars in this editorial and collaborates with beauty artist Taya Joy who is responsible for both her hair and makeup looks.
What's Driving This Trend
- Imaginative Makeup
- The fashion industry is embracing imaginative and artistic makeup, allowing for more dynamic and eye-catching looks.
- Linear Makeup Applications
- Linear makeup applications are becoming more popular, showcasing bold and expressive cosmetics in a palette of vibrant colors.
- Self-expression in Beauty
- Self-expression and artistry are making a comeback in the beauty industry, encouraging individuals to break away from minimalistic trends.
Who This Affects Most
- Fashion and Beauty Photography
- Photographers can explore the use of linear makeup applications in their beauty features to create visually captivating images.
- Cosmetics Manufacturing
- Cosmetics manufacturers have the opportunity to develop innovative products that cater to the demand for imaginative makeup looks.
- Fashion and Beauty Modeling
- Models can showcase their versatility by embracing and experimenting with different makeup trends, including linear and expressive applications.
