'To See the Light' is an effortlessly chic editorial that is lensed for online style publication The Ones 2 Watch -- in addition to its wardrobe of shimmering clothes, the image series celebrates makeup that is equally as eye-catching.
Photographer Kodai Ikemitsu captures the editorial starring Bravo Models face Olesia Vasilieva. Styling for the photoshoot is courtesy of Cheran Kan who collaborates with a beauty team consisting of hair stylist Katsuyoshi Kojima and makeup artist Chifumi.
While Kojima opts for natural and messy locks -- model Olesia's natural red hair complements a wardrobe of neutral and muted pieces -- makeup artist Chifumi makes a bold impact with glitter eye makeup that is layered and electric blue lipstick hues.
What Makes This Trend Stand Out
- Shimmering Makeup
- Disruptive innovation opportunities for this trend include the development of long-lasting and eco-friendly glitter makeup products.
- Effortlessly Chic Editorial
- This trend opens the door for disruptive innovation in the fashion photography industry, such as creating interactive and personalized digital editorials.
- Bold Impact Makeup
- Opportunities for disruptive innovation in this trend include the creation of unique and customizable glitter makeup applicators.
Sectors Adopting This
- Fashion Photography
- This industry can capitalize on the trend by integrating augmented reality technology and creating immersive experiences for online publications.
- Cosmetics
- Disruptive innovation opportunities in this industry include developing innovative packaging solutions for glitter makeup products that are more sustainable and environmentally friendly.
- Fashion
- This industry can explore the trend by collaborating with makeup artists to create unique and complementary makeup collections for their fashion lines.
