Ciate's 'Mani Marker' is a portable manicure pen that offers an easy and mess-free way for women to apply nail polish on the go.
With its precision tip, the product promises to provide quick, full coverage for a total of up to 25 times. The youthful product comes in a range of sophisticated colors, including pink 'Beauty Queen,' classic red 'Lady Luck' and a teal blue color by the name of 'Thrill Seeker.'
These manicure markers from Ciate are among many others on the market that are drawing inspiration from back-to-school products for kids. Across the beauty industry and beyond, these items are part of a larger pattern of products that tap into play, nostalgia and other aspects of kidult culture.