Designed by Paulina Krempa, the Bielenda skin cosmetics branding aesthetic focuses on the natural ingredients and benefits within the product to help convey a sense of purpose. With three products in the lineup, the Bielenda products are branded to be upfront with the consumer when it comes to how the product can be used and beneficial. This goes against the grain of other packaging designs coming to light that are focused on minimalism and mystery in order to intrigue shoppers.
The Bielenda skin cosmetics packaging highlights main ingredients, how the product will help correct an issue and yet still keeps the branding somewhat minimal. This helps to make the product appear somewhat high-end yet still approachable for consumers to pick up and experience in stores.
Botanical Beauty Branding
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