Social media is currently buzzing about the release of MAC's new rainbow-hued Liptensity collection. Already tested out by some of the top beauty bloggers in the industry, the new collection promises to be the perfect solution for those who are looking for an easy way to add some color to their look.
MAC's Liptensity collection is a lineup of 24 different shades created by tetrachromat Maureen Seaberg. Unlike most people, Seaberg has the ability to see 100 million different hues, meaning she can pick out colors that have never been used to create MAC products before. As a result, the new collection is made with "high-frequency tetrachromatic pigments" that allow consumers to add more color to their beauty routine than ever before
With options ranging from deep reds to blackened navys, the new collection demonstrates how cosmetic brands can push the envelop when it comes to their products.