Social media is currently buzzing about the release of MAC's new rainbow-hued Liptensity collection. Already tested out by some of the top beauty bloggers in the industry, the new collection promises to be the perfect solution for those who are looking for an easy way to add some color to their look.
MAC's Liptensity collection is a lineup of 24 different shades created by tetrachromat Maureen Seaberg. Unlike most people, Seaberg has the ability to see 100 million different hues, meaning she can pick out colors that have never been used to create MAC products before. As a result, the new collection is made with "high-frequency tetrachromatic pigments" that allow consumers to add more color to their beauty routine than ever before
With options ranging from deep reds to blackened navys, the new collection demonstrates how cosmetic brands can push the envelop when it comes to their products.
Key Themes Behind This Trend
- Rainbow-hued Lipstick
- Disruptive Innovation Opportunity: Develop a line of customizable rainbow-hued lipsticks that allow users to mix and match colors.
- Beauty Blogging Industry
- Disruptive Innovation Opportunity: Create a platform that connects beauty bloggers with cosmetic brands, allowing for product testing and reviews.
- Tetrachromacy in Cosmetics
- Disruptive Innovation Opportunity: Utilize tetrachromacy to create cosmetics that showcase a wider range of colors than traditional products.
Where This Applies
- Cosmetics Industry
- Disruptive Innovation Opportunity: Develop a line of vibrant and unique cosmetics that cater to individuals seeking to express their individuality through makeup.
- Social Media Industry
- Disruptive Innovation Opportunity: Create a social media platform exclusively for beauty enthusiasts, where they can share makeup looks and product recommendations.
- Beauty Influencer Industry
- Disruptive Innovation Opportunity: Collaborate with beauty influencers to design and launch their own line of rainbow-hued cosmetics, leveraging their large following for marketing and sales.
