Outdoor apparel brand KEEN has officially unveiled its new Spring/Summer 2022 editorial, 'The Experts,' which centers around the brand's newest seasonal looks. As the name suggests, the editorial highlights new KEEN pieces through a variety of partnerships with creatives based in the United Kingdom.
More specifically, "The Experts" consist of three main parties: the group of creatives who founded the event venue Benk&Bo, DJ and producer Tommy Gold, and adventure photographer Eshan Kali. All of these creatives are shown wearing KEEN's newest pieces, highlighting their versatility.
KEEN's new Spring/Summer clothing capsule features 18 new colorways of the brand's popular Uneek sandal-sneaker, which is said to be inspired by the Honbo Garden North Garden at the Tokukuji Temple in Kyoto. For those interested, the entire collection is now available to purchase on KEEN's website.
Image Credit: KEEN
Key Themes Behind This Trend
- Adventurous Brand Collaborations
- Outdoor apparel brands can collaborate with self-made professionals for their next promotional campaign to increase marketability and reach a wider customer base.
- Versatile Fashion-piece Hybrids
- Clothing brands can create unique combinations of fashion and practicality, providing hybrid features that cater to the needs of outdoor enthusiasts to disrupt the fashion industry's conventional boundaries.
- Innovative Color Schemes
- Apparel brands can tap into the power of emerging color trends to create innovative clothing designs and attract customers who value style and functionality.
Where This Applies
- Outdoor Apparel
- Outdoor apparel brands need to stay creative by collaborating with self-made professionals to showcase the brand's functionality and style.
- Event Coordination
- Event planning companies should explore possible collaborations and sponsorships with outdoor apparel brands to cater to the needs of attendees with outdoor interests.
- Photography
- Photography companies can join forces with outdoor apparel brands to produce high-quality content for social media campaigns and other promotional materials.
