Affordable luxury fashion label and leader in digital innovation Rebecca Minkoff, recently launched a self-checkout system in its SoHo flagship store as of the first of December in 2016.
The self-serve checkout experience has been completely redesigned with QueueHop, a "RFID-enabled apparel security tag that disables anti-theft security after mobile payment." For the project, QueueHop worked exclusively with Rebecca Minkoff's design and technology teams.
Rebecca Minkoff's Store of the Future concept originally launched in 2014, with plans to eventually introduce a self-checkout option. While self-checkout technology is commonly seen at grocery stores and other retail environments, part of the challenge of implementing it across fashion stores has been the potential for theft. QueueHop gives shoppers, particularly Millennials, complete control of their shopping experience, while also prioritizing loss prevention.