Tranquil Tonic

Healthy beverage pivots to promote zen peacefulness

Implications - Already dominated by performance-enhancing and energy-boosting products, the healthy beverage category is seeing a pivot in focus towards the counter movement of relaxation and mindfulness. Adapting to this new approach to health and wellness, beverage brands are experimenting with products that promote slowing down in order to take time for self-care and de-stressing. In today’s high-speed, high-stress economy, reserving time simply to relax and unwind becomes a true luxury that is top of mind for health-conscious consumers.
SCORE 6.8
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47,580 Total Clicks
Sep 15 - May 17
This Quarter and Warm
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Featured Examples
Anti-Energy Drinks - This Beverage and Its Packaging Encourage Slow Life Culture and Mindfulness
SCORE 9.6
This Quarter and Viral 2,543 Clicks Pub: May 22, 17
Anti-Energy Drinks
This Beverage and Its Packaging Encourage Slow Life Culture and Mindfulness
There’s no doubt that caffeinated drinks do well on the market, but that leaves a pretty lucrative niche for the anti-energy drink too. The creators of slow.down recognize that an entire... [More]
Sleep-Inducing Water - Glaceau's 'Sleep Water' is a Beverage for a Restful Sleep
SCORE 6.1
Warm 1,421 Clicks Pub: Jun 3, 16
Sleep-Inducing Water
Glaceau's 'Sleep Water' is a Beverage for a Restful Sleep
Coca Cola Japan is now bottling a new product that’s being branded as ‘Glaceau Sleep Water.’ This functional beverage is specifically designed to help those who have trouble... [More]
Relaxation-Inducing Drinks - This Soft Drink is Designed to Foster a Positive State of Mind
SCORE 4
Mild 683 Clicks Pub: Sep 28, 15
Relaxation-Inducing Drinks
This Soft Drink is Designed to Foster a Positive State of Mind
‘Tranquini Positively Relaxed’ is a new soft drink that is designed to foster a positive state of mind. For those with hectic lives, it can be difficult to find time to relax and unwind.... [More]
Calming Cold Brews - The Cham Cold Brew Calm Features Chamomile Tea to Soothe The Body
SCORE 3
This Year and Mild 226 Clicks Pub: Sep 1, 16
Calming Cold Brews
The Cham Cold Brew Calm Features Chamomile Tea to Soothe The Body
For consumers seeking a much more relaxing take on the popular cold brew coffee, tea brand Cham has put together a chamomile tea version that uses the same brewing style, but with a much more... [More]
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