'Kalm & ON' is a herbal beverage that is designed to support the body by managing both stress and energy at the same time. As the patented beverage combines five natural herbs—adaptogens that offer opposing healing properties to help balance the body—Kalm & ON is said to provide "a refreshing sense of being both calm and on at the same time—something no energy drink on the market can do."
The five carefully selected premium herbs featured in the adaptogenic beverage include linden, lemon balm, flowering oats, ginseng, plus the flower and leaf of the hawthorn berry plant.
As there are millions of students, parents and working professionals who suffer from feeling stressed, scattered and fatigued, herbal beverages have the potential to better support people who are looking to avoid sugary energy drinks and the undesirable side effects that often come with them.
Why This Trend Is Growing
- Adaptogenic Beverages
- Further development of herbal beverages containing adaptogens could be an opportunity for innovation in the stress management industry.
- Combination Products
- Combining stress management and energy boosting ingredients in one product, like Kalm & ON, could be a disruptive innovation in the beverage industry.
- Natural Supplements
- There is a trend towards natural remedies that can mitigate stress, anxiety, and fatigue, which presents an opportunity for innovation in the supplement industry.
Industries Being Reshaped
- Beverage
- Beverage companies can explore the use of adaptogens and natural ingredients to create functional beverages that support stress management and energy boosting.
- Supplements
- The supplement industry can create natural and herbal supplements to provide stress-management and energy-boosting support to consumers.
- Health and Wellness
- The health and wellness industry could expand its offerings by introducing stress-management and energy-boosting products containing natural and herbal ingredients like adaptogens.
