Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reactionary
Reverie
Glittery treats serve as a distraction from an anxious political climate.
4.1
Trend score
Trend
What is the Reactionary Reverie trend?
Reactionary Reverie: Consumers are being drawn to food and drink products marketed around fairy tale-esque iconography that aims to re-position consumption as an experience of escapism. In addition to being a continuation of the acknowledgement of "adulting," this shift highlights the desire for escapism amid uncertain political times and the ease of creating an imaginary narrative around dining.
Trend themes
Themes within the Reactionary Reverie trend
Three behaviours holding the trend together01
Escapism Through Food
Consumers are seeking food and drink that offers an experience of escapism from uncertain times.
02
Social Media-Friendly Food
Brands are creating food and drink products that are visually appealing and shareable on social media.
03
Whimsical Food and Drink
There is an increase of food and drink options with playful, imaginative themes and flavors.
Industry implications
What the Reactionary Reverie trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The trends are most relevant to the food and beverage industry, with new products being developed to fit the evolving market.
For
Social Media Marketing
Brands can use the visually appealing and shareable nature of the products to promote their brand on social media platforms.
For
Retail and Hospitality
Retail and hospitality industries can adopt the trends to attract more customers and create a unique and memorable experience.
Workshop question
What is the emotional and political climate of your target demographic and how are you tapping into that?
Trend signals
Trend signals for Reactionary Reverie
Trend score 4.1 out of 10, from popularity 58%, activity 58%, freshness 8%.
Popularity58%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reactionary Reverie trend
6 featured examples from Sep 8, 2016 to Jun 1, 2017CategoryLifestyle
Color-Changing Blended Beverages
The Starbucks Unicorn Frappuccino will be Available for Five Days
Companies in the food and beverage industry can leverage the trend of color-changing products to create unique offerings that stand out on social media.
CategoryLifestyle
Animal Print Donuts
These Lisa Frank Pastry Rings Are Decorated With A Rainbow Cheetah Pattern
Innovative food and beverage companies can create new products that incorporate popular design trends.
CategoryLifestyle
Healthy Rainbow Lattes
The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
Innovative coffee shops can differentiate from competitors by offering colorful and healthy options that appeal to younger and health-conscious consumers.
CategoryMarketing
Unicorn-Inspired Chocolates
The Chocolate Brand 'Ritter Sport' is Offering a Mystical New Flavor
Creating specialty and unique chocolate flavors can set confectionery brands apart and attract consumers.
CategoryLifestyle
Colorfully Galactic Bagels
The Creators of the Rainbow Bagel Made a New Eye-Catching Baked Good
Innovative bakery creations can capitalize on the trend of creating visually stunning and share-worthy food.
CategoryLifestyle
Rainbow-Colored Cookie Dough
Dō's Ready-to-Eat Cookie Dough Takes Inspiration from Unicorns
The food and beverage industry has opportunities to develop visually appealing and shareable products, such as colorful desserts and unicorn-themed treats.
