Glittery treats serve as a distraction from an anxious political climate
Implications - Consumers are being drawn to food and drink products marketed around fairy tale-esque iconography that aims to re-position consumption as an experience of escapism. In addition to being a continuation of the acknowledgement of "adulting," this shift highlights the desire for escapism amid uncertain political times and the ease of creating an imaginary narrative around dining.
Workshop Question - What is the emotional and political climate of your target demographic and how are you tapping into that?
Trend Themes
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Escapism Through Food — Consumers are seeking food and drink that offers an experience of escapism from uncertain times.
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Social Media-friendly Food — Brands are creating food and drink products that are visually appealing and shareable on social media.
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Whimsical Food and Drink — There is an increase of food and drink options with playful, imaginative themes and flavors.
Industry Implications
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Food and Beverage — The trends are most relevant to the food and beverage industry, with new products being developed to fit the evolving market.
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Social Media Marketing — Brands can use the visually appealing and shareable nature of the products to promote their brand on social media platforms.
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Retail and Hospitality — Retail and hospitality industries can adopt the trends to attract more customers and create a unique and memorable experience.
6 Featured, 54 Examples:
106,304 Total Clicks
Date Range:
Sep 16 — Jun 17
Trending:
Warm
Consumer Insight Topics:
