Reactionary Reverie

Glittery treats serve as a distraction from an anxious political climate

Implications - Consumers are being drawn to food and drink products marketed around fairy tale-esque iconography that aims to re-position consumption as an experience of escapism. In addition to being a continuation of the acknowledgement of "adulting," this shift highlights the desire for escapism amid uncertain political times and the ease of creating an imaginary narrative around dining.
SCORE 6.9
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36,799 Total Clicks
Sep 16 - Jun 17
This Quarter and Warm
Featured Examples
Color-Changing Blended Beverages - The Starbucks Unicorn Frappuccino will be Available for Five Days
SCORE 9.4
This Year and V. Hot 3,295 Clicks Pub: Apr 18, 17
Color-Changing Blended Beverages
The Starbucks Unicorn Frappuccino will be Available for Five Days
Following the onslaught of unicorn-themed recipes being posted to social media, the Starbucks Unicorn Frappuccino comes as a mythical dessert drink to enjoy for an extremely limited time. Set to be... [More]
Animal Print Donuts - These Lisa Frank Pastry Rings Are Decorated With A Rainbow Cheetah Pattern
SCORE 5.9
This Year and Warm 875 Clicks Pub: Sep 8, 16
Animal Print Donuts
These Lisa Frank Pastry Rings Are Decorated With A Rainbow Cheetah Pattern
Lisa Frank’s iconic rainbow cheetah print pattern is recreated in an edible format here in this recipe featured on the blog Brit + Co. The design is showcased using decorative icing overtop of... [More]
Healthy Rainbow Lattes - The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
SCORE 7.4
This Quarter and Warm 919 Clicks Pub: Apr 26, 17
Healthy Rainbow Lattes
The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
Now that the limited-edition Unicorn Frappuccino from Starbucks has made its exit after much popularity, The Good Sort’s version of the Instagram-ready rainbow beverage has gained momentum.... [More]
Unicorn-Inspired Chocolates - The Chocolate Brand 'Ritter Sport' is Offering a Mystical New Flavor
SCORE 6.1
This Year and Warm 655 Clicks Pub: Nov 28, 16
Unicorn-Inspired Chocolates
The Chocolate Brand 'Ritter Sport' is Offering a Mystical New Flavor
Ritter Sport is known for the many chocolate flavors it offers and its newest one is titled ‘Unicorn.’ The chocolate was created as part of a pattern that can be seen where food is... [More]
Colorfully Galactic Bagels - The Creators of the Rainbow Bagel Made a New Eye-Catching Baked Good
SCORE 5.4
This Quarter and Warm 146 Clicks Pub: May 23, 17
Colorfully Galactic Bagels
The Creators of the Rainbow Bagel Made a New Eye-Catching Baked Good
As the proud creators of The Original Rainbow Bagel, The Bagel Store recently launched another aesthetically pleasing baked good it is calling the Galaxy Bagel. The bagel boasts a base of blended... [More]
Rainbow-Colored Cookie Dough - Dō's Ready-to-Eat Cookie Dough Takes Inspiration from Unicorns
SCORE 4.7
This Quarter and Average 88 Clicks Pub: Jun 1, 17
Rainbow-Colored Cookie Dough
Dō's Ready-to-Eat Cookie Dough Takes Inspiration from Unicorns
Dō is a destination in New York City for a range of safe ready-to-eat cookie dough confections, including everything from ‘Cookie DŌ Milkshakes’ to Cookie Dough Brownies. Now, inspired... [More]
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