Dō's Ready-to-Eat Cookie Dough Takes Inspiration from Unicorns

 - Jun 1, 2017
References: cookiedonyc & refinery29
Dō is a destination in New York City for a range of safe ready-to-eat cookie dough confections, including everything from 'Cookie DŌ Milkshakes' to Cookie Dough Brownies. Now, inspired by the emergence of unicorn-inspired treats, Dō is serving a rainbow-colored cookie dough with candy sprinkles throughout.

Across the food and beverage industry, brands are releasing products that put a premium on aesthetics, particularly those that are dazzlingly multi-colored. While the foodie movement inspired the creation of flavor experimentation and unique hybrids, the next wave of products is emphasizing eye-catching looks over everything else. The popularity of these products can be attributed to how immensely shareable they have the potential to be across social media, making for the perfect focal point of a photo that hardly needs to be curated before posting.