Dō is a destination in New York City for a range of safe ready-to-eat cookie dough confections, including everything from 'Cookie DŌ Milkshakes' to Cookie Dough Brownies. Now, inspired by the emergence of unicorn-inspired treats, Dō is serving a rainbow-colored cookie dough with candy sprinkles throughout.
Across the food and beverage industry, brands are releasing products that put a premium on aesthetics, particularly those that are dazzlingly multi-colored. While the foodie movement inspired the creation of flavor experimentation and unique hybrids, the next wave of products is emphasizing eye-catching looks over everything else. The popularity of these products can be attributed to how immensely shareable they have the potential to be across social media, making for the perfect focal point of a photo that hardly needs to be curated before posting.
Why This Trend Is Growing
- Colorful Desserts
- There is a rising trend in the food industry of creating desserts that prioritize visual appeal and aim to be shareable on social media.
- Unicorn-inspired Products
- Inspired by the popularity of unicorn-themed treats, more brands are creating products that incorporate rainbow colors and whimsical designs.
- Edible Cookie Dough
- Edible cookie dough products are gaining popularity in the food industry as a safer alternative to traditional raw cookie dough.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry has opportunities to develop visually appealing and shareable products, such as colorful desserts and unicorn-themed treats.
- Social Media
- The rise of visually stunning desserts and unicorn-inspired products can be attributed to their potential to drive social media shares and engagement.
- Food Safety
- The popularity of edible cookie dough is creating opportunities for the food industry to develop new safe-to-eat products and ingredients.
