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Vegan-Friendly Cookie Dough

Cappello's Ready-to-Bake Cookie Dough is Free from Dairy and Gluten

— March 16, 2017 — Lifestyle
Cappello's recently teamed up with the blogger team Primal Palate to produce a vegan-friendly cookie dough. With a growing number of people cutting animal products from their diet, this plant-based cookie dough is sure to appeal to conscious consumers.

Created as part of a collaboration with Primal Palate, Cappello's Chocolate Chip Cookie Dough is a vegan alternative to other storebought cookie doughs on the market. Cappello's version is made from all-natural, GMO-free ingredients such as almond flour, organic Vermont maple syrup and organic unrefined coconut oil. The dough is completely grain-free, gluten-free and vegan-friendly, making it ideal for those who adhere to specialty diets. To actually bake the cookies, consumers simply cut the frozen dough into slices and bake in the oven for delicious homemade treats.
Trend Themes
1. Plant-based Alternatives - The growth of veganism and specialty diets provides an opportunity for companies to create and market plant-based alternatives to traditional products.
2. Healthy Junk Food - As consumers continue to seek out healthier options, there is a disruptive opportunity for companies to create healthier versions of classic junk foods.
3. Convenient Cooking - As consumers become increasingly busy, there is a disruptive opportunity for companies to create convenient and easy-to-prepare food products, such as ready-to-bake cookie dough.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to create new products that cater to the growing demand for plant-based and healthy food options.
2. Health and Wellness - The health and wellness industry has an opportunity to create and market products that promote healthy eating habits, such as gluten-free and vegan-friendly options.
3. Retail - Retailers have an opportunity to stock and market specialty food products that cater to consumers with specific dietary needs or preferences.
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