Category
World
Layered Getaways
Trend cluster
Category
Fusion
Confection
Classic Asian desserts are reformatted to appeal to North American audiences.
3.7
Trend score
Trend
What is the Fusion Confection trend?
Fusion Confection: Continuously inspired by new formats, ingredients and textures, dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts. Balancing a love for delicious sweets with exciting flavor enhancements, the winning combination serves to excite both the flavor connoisseur as well as the social media maven.
Trend themes
Themes within the Fusion Confection trend
Three behaviours holding the trend together01
Asian Fusion Desserts
Dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts.
02
Use of Local Ingredients
The innovative dessert menus demonstrate how global chains can tailor their menus to regional markets by making use of local ingredients.
03
Hybrid Desserts
MyMo brand mochi ice cream consists of pounded sticky rice dough wrapped around a premium ice cream filling, offering a multi-sensory eating experience.
Industry implications
What the Fusion Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Restaurants and food companies can adapt to the increasing demand of Asian-inspired desserts.
For
Tourism
Local and global food tourism is increasing for those seeking an authentic experience.
For
Packaging and Design
Subtle branding strategies on packaging and dessert presentation is an opportunity for competitive differentiation.
Workshop question
How can your brand take inspiration from adjacent industries and incorporate it into its offerings?
Trend signals
Trend signals for Fusion Confection
Trend score 3.7 out of 10, from popularity 40%, activity 62%, freshness 8%.
Popularity40%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Fusion Confection trend
5 featured examples from Mar 29, 2016 to Mar 22, 2017CategoryLifestyle
Branded Mooncake Desserts
Starbucks Japan is Offering a Mooncake Box for the Mid-Autumn Festival
The food and beverage industry can explore the potential of offering branded, innovative packaged food items, as well as unique and unconventional food flavor combinations.
CategoryLifestyle
Asian-Inspired Frozen Desserts
Mikawaya's New Mochi Ice Cream Puts a Twist a Popular Asian Treat
Innovations in flavors and textures can provide new growth opportunities in a competitive market.
CategoryLifestyle
Egg Waffle Cones
These Hong Kong Egg Waffles Sundaes From Eggloo Include Other Asian Influences
Restaurants and cafes can expand their dessert menu offerings by integrating Asian flavors and ingredients to their typical ice cream offerings.
CategoryWorld
Matcha Dessert Menus
Denny's Japan is Serving Dishes Made from Kyoto's Uji Matcha Green Tea
Restaurants can capitalize on the trend by creating innovative menus that incorporate regional ingredients.
CategoryLifestyle
Herbal Jelly Desserts
Meet Fresh's Grass Jelly Offers a Taste of Asian Desserts in California
The Food and Beverage industry players can leverage these new dessert trends to introduce innovative menu items and stay ahead of their competition.
