Fusion Confection

Classic Asian desserts are reformatted to appeal to North American audiences

Implications - Continuously inspired by new formats, ingredients and textures, dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts. Balancing a love for delicious sweets with exciting flavor enhancements, the winning combination serves to excite both the flavor connoisseur as well as the social media maven.

Workshop Question - How can your brand take inspiration from adjacent industries and incorporate it into its offerings?
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
92,868 Total Clicks
Mar 16 - May 17
Warm
WorldLifestyleRegionalDrinking
Featured Examples
Branded Mooncake Desserts - Starbucks Japan is Offering a Mooncake Box for the Mid-Autumn Festival
SCORE 6.5
Warm 4,269 Clicks Pub: Sep 16, 16
Branded Mooncake Desserts
Starbucks Japan is Offering a Mooncake Box for the Mid-Autumn Festival
For the arrival of the Mid-Autumn Festival this year, Starbucks is releasing a limited-edition mooncake box in order to mark the special occasion. The Mid-Autumn Festival is also known as the... [More]
Asian-Inspired Frozen Desserts - Mikawaya's New Mochi Ice Cream Puts a Twist a Popular Asian Treat
SCORE 4.5
Average 1,420 Clicks Pub: Oct 21, 16
Asian-Inspired Frozen Desserts
Mikawaya's New Mochi Ice Cream Puts a Twist a Popular Asian Treat
Mikawaya recently announced the launch of a new mochi ice cream brand called MyMo that puts a Western twist on a popular Asian dessert. Like its Asian counterparts, MyMo brand mochi ice cream... [More]
Egg Waffle Cones - These Hong Kong Egg Waffles Sundaes From Eggloo Include Other Asian Influences
SCORE 4.4
Average 2,579 Clicks Pub: Mar 29, 16
Egg Waffle Cones
These Hong Kong Egg Waffles Sundaes From Eggloo Include Other Asian Influences
These very social share worthy ice cream concoctions use Hong Kong-style egg waffles. Eggloo New York (@myeggloo on Instagram) uses Hong Kong egg waffles to give ice cream cones a “modern twist.... [More]
Matcha Dessert Menus - Denny's Japan is Serving Dishes Made from Kyoto's Uji Matcha Green Tea
SCORE 3.3
Mild 1,038 Clicks Pub: Aug 3, 16
Matcha Dessert Menus
Denny's Japan is Serving Dishes Made from Kyoto's Uji Matcha Green Tea
Denny’s Japan recently added a taste of Kyoto to its menu in the form of delicious matcha desserts. Although Denny’s is an American restaurant, the chain has gone to great lengths to... [More]
Herbal Jelly Desserts - Meet Fresh's Grass Jelly Offers a Taste of Asian Desserts in California
SCORE 2.8
Mild 569 Clicks Pub: Mar 22, 17
Herbal Jelly Desserts
Meet Fresh's Grass Jelly Offers a Taste of Asian Desserts in California
Meet Fresh is a destination in Southern California for a variety of herbal jelly (or grass jelly) desserts that offer a taste of traditional Taiwanese desserts. One of the most popular dishes... [More]
Quantcast