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Fusion Confection

Classic Asian desserts are reformatted to appeal to North American audiences

Implications - Continuously inspired by new formats, ingredients and textures, dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts. Balancing a love for delicious sweets with exciting flavor enhancements, the winning combination serves to excite both the flavor connoisseur as well as the social media maven.
Workshop Question - How can your brand take inspiration from adjacent industries and incorporate it into its offerings?
Trend Themes
1. Asian Fusion Desserts - Dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts.
2. Use of Local Ingredients - The innovative dessert menus demonstrate how global chains can tailor their menus to regional markets by making use of local ingredients.
3. Hybrid Desserts - MyMo brand mochi ice cream consists of pounded sticky rice dough wrapped around a premium ice cream filling, offering a multi-sensory eating experience.
Industry Implications
1. Food and Beverage - Restaurants and food companies can adapt to the increasing demand of Asian-inspired desserts.
2. Tourism - Local and global food tourism is increasing for those seeking an authentic experience.
3. Packaging and Design - Subtle branding strategies on packaging and dessert presentation is an opportunity for competitive differentiation.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
148,582 Total Clicks
Date Range:
Mar 16 — May 17
Trending:
Warm
Consumer Insight Topics:

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