The to-go nature of iced beverages makes them a decorative statement
Implications - In a social media-obsessed world, consumers are constantly on the lookout for shareable moments. Iced beverages are a great vehicle for self expression, as the occasion within which they are consumed is typically in public spaces as an indulgence. The idea of iced beverages as a decorative accessory has resulted in aesthetically stylized drinks. This goes beyond packaging, signifying a consumer need for wholly creative products.
Workshop Question - What is one small tweak or addition you can make to your product or service to make it more memorable?
Trend Themes
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Drinkable Aesthetics — The trend of aesthetically stylized drinks as a decorative accessory has resulted in the need for wholly creative beverages.
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Nutrient Packed Beverages — Consumers crave healthy drink options that highlight natural ingredients and provide a larger dose of plant-based compounds, minerals and nutrients.
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Instagrammable Drinks — Social media has motivated the demand for eye-catching and visually appealing beverages that are shareable on social platforms.
Industry Implications
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Food and Beverage — Food and beverage innovators can benefit from creating new recipe options that encompass nutrient-packed beverages and increase aesthetic stylization.
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Hospitality — Restaurants, cafes, and hotels can target the Instagrammable drinks trend by creating aesthetic pleasing beverages that are unique in flavor and composition.
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Wellness — Wellness companies can tap into the shift towards nutrient and mineral-rich beverage options that enhance health and wellness on multiple levels.
6 Featured, 52 Examples:
131,185 Total Clicks
Date Range:
Nov 16 — Oct 17
Trending:
Average
Consumer Insight Topics:
