Drinkable Aesthetic

The to-go nature of iced beverages makes them a decorative statement

Implications - In a social media-obsessed world, consumers are constantly on the lookout for shareable moments. Iced beverages are a great vehicle for self expression, as the occasion within which they are consumed is typically in public spaces as an indulgence. The idea of iced beverages as a decorative accessory has resulted in aesthetically stylized drinks. This goes beyond packaging, signifying a consumer need for wholly creative products.
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
44,213 Total Clicks
Nov 16 - May 17
This Quarter and Average
LifestyleDrinkingSocial Media
Featured Examples
Layered Neon Slushies - This Frozen Drink at Pandora - The World of Avatar Features Popping Boba
SCORE 7
This Quarter and Warm 293 Clicks Pub: May 30, 17
Layered Neon Slushies
This Frozen Drink at Pandora - The World of Avatar Features Popping Boba
With the opening of Disney’s newest theme-park ‘Pandora - The World of Avatar’ came the release of a layered neon slushie called the ‘Night Blossom.’ To complete a... [More]
Ombre Superfood Drinks - Starbucks' 'Matcha Pink Drink' Will be Part of The Chain's Secret Menu
SCORE 6.6
This Year and Warm 550 Clicks Pub: Feb 23, 17
Ombre Superfood Drinks
Starbucks' 'Matcha Pink Drink' Will be Part of The Chain's Secret Menu
Starbucks’ newly teased Matcha Pink Drink is a menu item that has the internet buzzing. Available through the QSR chain’s secret menu, the superfood beverage boasts a pink and green... [More]
Blue Tea Beverages - The 'Anchan Blue Tea' Gets Its Vibrant Color from the Butterfly Pea Herb
SCORE 6.2
This Year and Warm 610 Clicks Pub: Nov 16, 16
Blue Tea Beverages
The 'Anchan Blue Tea' Gets Its Vibrant Color from the Butterfly Pea Herb
‘Anchan Blue Tea’ is a unique beverage product that boasts a vibrant color, thanks to the use of the butterfly pea herb, or anchan, from Thailand. The blue burdock root tea can be... [More]
Mineral-Rich Waters - The Blk Water Bottled Spring Water is Packed with Natural Nutrients
SCORE 5.9
This Year and Warm 655 Clicks Pub: Mar 16, 17
Mineral-Rich Waters
The Blk Water Bottled Spring Water is Packed with Natural Nutrients
Blk Water is a bottled spring water that aims to provide a large dose of plant-based compound fulvic acid that works to offer a healthy dose of minerals and nutrients. Blk Water is purported to... [More]
Quantcast