Category
Lifestyle
Assisted Choices
Trend cluster
Category
Drinkable
Aesthetic
The to-go nature of iced beverages makes them a decorative statement.
3.9
Trend score
Trend
What is the Drinkable Aesthetic trend?
Drinkable Aesthetic: In a social media-obsessed world, consumers are constantly on the lookout for shareable moments. Iced beverages are a great vehicle for self expression, as the occasion within which they are consumed is typically in public spaces as an indulgence. The idea of iced beverages as a decorative accessory has resulted in aesthetically stylized drinks. This goes beyond packaging, signifying a consumer need for wholly creative products.
Trend themes
Themes within the Drinkable Aesthetic trend
Three behaviours holding the trend together01
Drinkable Aesthetics
The trend of aesthetically stylized drinks as a decorative accessory has resulted in the need for wholly creative beverages.
02
Nutrient Packed Beverages
Consumers crave healthy drink options that highlight natural ingredients and provide a larger dose of plant-based compounds, minerals and nutrients.
03
Instagrammable Drinks
Social media has motivated the demand for eye-catching and visually appealing beverages that are shareable on social platforms.
Industry implications
What the Drinkable Aesthetic trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage innovators can benefit from creating new recipe options that encompass nutrient-packed beverages and increase aesthetic stylization.
For
Hospitality
Restaurants, cafes, and hotels can target the Instagrammable drinks trend by creating aesthetic pleasing beverages that are unique in flavor and composition.
For
Wellness
Wellness companies can tap into the shift towards nutrient and mineral-rich beverage options that enhance health and wellness on multiple levels.
Workshop question
What is one small tweak or addition you can make to your product or service to make it more memorable?
Trend signals
Trend signals for Drinkable Aesthetic
Trend score 3.9 out of 10, from popularity 59%, activity 50%, freshness 8%.
Popularity59%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Drinkable Aesthetic trend
6 featured examples from Nov 16, 2016 to Oct 24, 2017CategoryLifestyle
Glowing Lavender Lemonades
Disneyland Now Serves a Glowing Infinity-Ade
Other theme parks could benefit from introducing novelty, Instagram-worthy food and drink options to increase visitor engagement and social media shares.
CategoryLifestyle
Layered Neon Slushies
This Frozen Drink at Pandora - The World of Avatar Features Popping Boba
Opportunity for hotels and resorts to create signature drinks or food items that offer a visually stunning presentation.
CategoryLifestyle
Ombre Superfood Drinks
Starbucks' 'Matcha Pink Drink' Will be Part of The Chain's Secret Menu
The Matcha Pink Drink's popularity creates opportunities for both mainstream and specialty beverage companies to create innovative superfood and visually appealing drinks.
CategoryLifestyle
Mineral-Rich Waters
The Blk Water Bottled Spring Water is Packed with Natural Nutrients
Disruptive innovation opportunity: Incorporate minerals, nutrients, and functional benefits into various beverage products to cater to health-conscious consumers.
CategoryLifestyle
Blue Tea Beverages
The 'Anchan Blue Tea' Gets Its Vibrant Color from the Butterfly Pea Herb
Utilizing unique ingredients, like butterfly pea herb, to create visually stunning food and beverages that appeal to consumers who prioritize presentation.
CategoryLifestyle
Kelp-Topped Lattes
The Merbabe Latte Features Nutritious Ingredients and a Playful Design
Cafes and juice bars can capitalize on the demand for health-focused beverages by offering unique and nutritious options like the Merbabe Latte.
