Drinkable Aesthetic

The to-go nature of iced beverages makes them a decorative statement

Implications - In a social media-obsessed world, consumers are constantly on the lookout for shareable moments. Iced beverages are a great vehicle for self expression, as the occasion within which they are consumed is typically in public spaces as an indulgence. The idea of iced beverages as a decorative accessory has resulted in aesthetically stylized drinks. This goes beyond packaging, signifying a consumer need for wholly creative products.

Workshop Question - What is one small tweak or addition you can make to your product or service to make it more memorable?
SCORE 5.3
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73,877 Total Clicks
Nov 16 - Oct 17
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Featured Examples
Glowing Lavender Lemonades - Disneyland Now Serves a Glowing Infinity-Ade
SCORE 7.1
Warm 1,779 Clicks Pub: Jun 8, 17
Glowing Lavender Lemonades
Disneyland Now Serves a Glowing Infinity-Ade
Several Disney parks around the world are now serving a special, glowing drink for summer, named ‘Infinity-Ade.’ This glow-in-the-dark drink is made of a refreshing lavender lemonade... [More]
Layered Neon Slushies - This Frozen Drink at Pandora - The World of Avatar Features Popping Boba
SCORE 5.3
Warm 779 Clicks Pub: May 30, 17
Layered Neon Slushies
This Frozen Drink at Pandora - The World of Avatar Features Popping Boba
With the opening of Disney’s newest theme-park ‘Pandora - The World of Avatar’ came the release of a layered neon slushie called the ‘Night Blossom.’ To complete a... [More]
Ombre Superfood Drinks - Starbucks' 'Matcha Pink Drink' Will be Part of The Chain's Secret Menu
SCORE 5.1
Warm 842 Clicks Pub: Feb 23, 17
Ombre Superfood Drinks
Starbucks' 'Matcha Pink Drink' Will be Part of The Chain's Secret Menu
Starbucks’ newly teased Matcha Pink Drink is a menu item that has the internet buzzing. Available through the QSR chain’s secret menu, the superfood beverage boasts a pink and green... [More]
Blue Tea Beverages - The 'Anchan Blue Tea' Gets Its Vibrant Color from the Butterfly Pea Herb
SCORE 5
Warm 1,240 Clicks Pub: Nov 16, 16
Blue Tea Beverages
The 'Anchan Blue Tea' Gets Its Vibrant Color from the Butterfly Pea Herb
‘Anchan Blue Tea’ is a unique beverage product that boasts a vibrant color, thanks to the use of the butterfly pea herb, or anchan, from Thailand. The blue burdock root tea can be... [More]
Mineral-Rich Waters - The Blk Water Bottled Spring Water is Packed with Natural Nutrients
SCORE 4.4
Average 1,547 Clicks Pub: Mar 16, 17
Mineral-Rich Waters
The Blk Water Bottled Spring Water is Packed with Natural Nutrients
Blk Water is a bottled spring water that aims to provide a large dose of plant-based compound fulvic acid that works to offer a healthy dose of minerals and nutrients. Blk Water is purported to... [More]
Kelp-Topped Lattes - The Merbabe Latte Features Nutritious Ingredients and a Playful Design
SCORE 2.7
Mild 401 Clicks Pub: Oct 24, 17
Kelp-Topped Lattes
The Merbabe Latte Features Nutritious Ingredients and a Playful Design
The Merbabe Latte was created by The End Brooklyn, a cafe known for its unusual beverages that are unique both visually, and in their formulation. While the big brands coming out with similar fad... [More]
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