Category
Lifestyle
Assisted Choices
Trend cluster
Category
Employee
Empowerment
Female employees are celebrated through empowering incentives.
2.1
Trend score
Trend
What is the Employee Empowerment trend?
Employee Empowerment: As inclusive leadership becomes a priority in the workplace, female empowerment becomes one of the facets of inclusivity that employers are striving to improve. An important factor to employee happiness and ambition comes from self-confidence and support from your employer as well as colleagues. By providing resources for women that promote entrepreneurial spirit, leadership and overall confidence, employers are starting to pave the way for a more empowered female workforce that strives towards leadership positions.
Trend themes
Themes within the Employee Empowerment trend
Three behaviours holding the trend together01
Female Empowerment
The trend of prioritizing female empowerment at the workplace through self-confidence and support from employers has been on the rise
02
Women-Led Business Recognition
The recognition of businesses led by women through incentives and awards has been a growing trend
03
Women-Centered Co-Working Spaces
The trend of creating co-working spaces designed to cater to women entrepreneurs, freelancers, and professionals to provide a personalized and empowering environment has been on the rise
Industry implications
What the Employee Empowerment trend means for industry
Where the trend changes the playbookFor
Human Resources
The Human Resources industry can focus on providing resources that promote entrepreneurial spirit, leadership, and overall confidence, to empower underrepresented groups at the workplace
For
Marketing
The Marketing industry can develop campaigns and marketing strategies that recognize, celebrate, and promote businesses led by women which can help establish them as supportive and inclusive
For
Real Estate
The Real Estate industry can incorporate women-centered co-working spaces in their portfolio, providing a new and innovative opportunity to meet the demand for empowering workspaces
Workshop question
What are some initiatives your company has taken to become more inclusive?
Trend signals
Trend signals for Employee Empowerment
Trend score 2.1 out of 10, from popularity 28%, activity 27%, freshness 8%.
Popularity28%
Activity27%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Employee Empowerment trend
4 featured examples from Jul 13, 2016 to Mar 9, 2018CategoryLifestyle
Women's Entrepreneurship Subscription Boxes
Sparkle Hustle Grow Help Women in Leadership Positions
Collaborating with female entrepreneurs to create personalized and empowering subscription boxes can open up a new market opportunity.
CategoryArt & Design
Female Empowerment Co-Working Spaces
The Riveter Aims to Support Working Women
The co-working space industry is experiencing a shift towards specialized offerings, particularly to cater to underrepresented or marginalized groups.
CategoryBusiness
Women-Inspired Tech Conferences
Facebook Sponsors Inaugural 'Women in Product' Conference
The conference addresses the gender imbalance within the male-dominated tech industry and presents opportunities for disruptive innovation.
CategorySocial Good
Women-Led Business Notifications
The Google My Business Dashboard Now Offers a Women-Led Attribute
Integrating diversity-focused features in technology platforms and software can create a more inclusive user experience for all.
