Category
Lifestyle
Assisted Choices
Trend cluster
Category
Lifestyle
Office
Incorporating preferential services keeps employees motivated.
3.3
Trend score
Trend
What is the Lifestyle Office trend?
Lifestyle Office: As health and wellness becomes increasingly integrated into the office, employees are further incentivized by workplaces that cater to their lifestyle goals. Millennials in particular are the drivers of remote working, so in order to keep employees happy and motivated within the office space, engaging services and incentives are being adapted for the modern workplace. From fitness classes to healthy food options, the office is becoming more aligned with the way employees want to live their lives, enticing them to stay longer and increasing overall job satisfaction.
Trend themes
Themes within the Lifestyle Office trend
Three behaviours holding the trend together01
Employee Wellness Programs
As health and wellness becomes increasingly integrated into the office, engaging services and incentives like fitness classes, healthy food options, and workplace meditation are being adapted for the modern workplace to keep employees motivated and increase overall job satisfaction.
02
Personalized Workplace Experiences
As companies compete to keep employees happy and engaged, they are prioritizing thoughtful workplace design, incorporating lounge areas, gyms, and yoga studios to cater to the way employees want to live their lives.
03
Corporate Food Services
As companies strive to keep employees healthy and productive, corporate food services like LunchOwl are becoming popular, offering affordable, nutritious and convenient food options for employees.
Industry implications
What the Lifestyle Office trend means for industry
Where the trend changes the playbookFor
Corporate Wellness Industry
Companies can capitalize on the growing demand for employee wellness programs by offering services like workplace meditation, yoga sessions, or personalized workplace experiences that prioritize employee health and wellness.
For
Office Design Industry
Design firms can capitalize on the trend towards personalized workplace experiences by helping companies design and create spaces that cater to the way their employees want to live their lives.
For
Corporate Food Service Industry
Companies can capitalize on the trend towards healthier eating habits by offering nutritious, affordable, and convenient food options for employees through corporate food services like LunchOwl.
Workshop question
How could your brand contribute to consumers' personal betterment?
Trend signals
Trend signals for Lifestyle Office
Trend score 3.3 out of 10, from popularity 46%, activity 47%, freshness 8%.
Popularity46%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Lifestyle Office trend
4 featured examples from Oct 19, 2016 to Mar 28, 2017CategoryLifestyle
Nutritious Workplace Lunch Services
LunchOwl Aims to Create Productive Employees Through Food
Companies that specialize in nutritious and customizable food services, like LunchOwl, can disrupt the traditional meal prep industry by providing a more affordable and health-con…
CategoryLifestyle
Lifestyle-Enhancing Offices
The 'LogMeIn' Office Combines Modern Design with Rustic Elements
Architecture and interior design industries must innovate themselves to create unique office spaces that improve employee productivity.
CategoryLifestyle
Specialized Office Yoga Programs
Yoga Promotes Health and Wellness in Corporate Environments
There is a disruptive innovation opportunity for companies that specialize in corporate fitness to partner with businesses to offer comprehensive wellness programs for their emplo…
CategoryLifestyle
Workplace Meditation Sessions
'Mindfresh' Offers Meditation Experiences for the Office
The wellness industry can capitalize on the trend of workplace meditation sessions by offering programs, services, and products that promote workplace well-being and stress relief.
