Category
Tech
Delegated Interfaces
Trend cluster
Category
Digitized
Bonding
Tech acts as an aid in strengthening relationships instead of a barrier.
2.0
Trend score
Trend
What is the Digitized Bonding trend?
Digitized Bonding: Though technology is often considered a barrier to building stronger relationships, it is now acting as an aid to bonding with loved ones. This is particularly fitting for Generation Z. Despite being seen as a group of "screen addicts" who rarely socialize in face-to-face settings, the youth generation simply uses technology as a way to enhance and deepen bonds with friends and family. Technology is no longer a solo pastime, but a way to unite modern society.
Trend themes
Themes within the Digitized Bonding trend
Three behaviours holding the trend together01
Bonding Technology
Technology is no longer seen as a barrier to building stronger relationships, and firms can leverage this nuanced understanding to innovate and offer products that help people connect digitally.
02
Family-Focused Music Streaming
Companies can attract entire families to music streaming services by offering playlists structured around pivotal family moments.
03
Communal Video-Watching
Developing video-sharing apps that allow multiple people to view YouTube videos together is a trend poised to disrupt traditional solitary viewing and could extend to other streaming platforms.
Industry implications
What the Digitized Bonding trend means for industry
Where the trend changes the playbookFor
Social Media
Social media websites and apps could develop features or services that leverage bonding technology to strengthen and deepen social connections digitally.
For
Entertainment
Companies that offer family entertainment and content could develop services or features that cater specifically to parents and young children.
For
Video Sharing
Apps and streaming platforms like Cabana, Netflix, and Hulu are examples of potential targets for innovation to develop collaborative video-sharing features.
Workshop question
As consumers increasingly crave social interaction, how can you encourage and engage them in this pursuit?
Trend signals
Trend signals for Digitized Bonding
Trend score 2.0 out of 10, from popularity 31%, activity 22%, freshness 8%.
Popularity31%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digitized Bonding trend
4 featured examples from Dec 17, 2014 to Apr 20, 2017CategoryLife-Stages
Family-Focused Music Streaming
Spotify's 'Kids & Family' Playlists Help Kids Bond with Parents
Disruptive innovation opportunity: Introduce a family-oriented music streaming service that caters to the unique needs and preferences of parents and children, creating a new mark…
CategoryPop Culture
Internet Meetup Photography
Amy Lombard's 'Connected' Book Shows Images from 80 Live Meetups
The rise of real-life meetups is an opportunity for event planning businesses to provide services that cater to specific communities.
CategorySocial Media
Communal Video-Watching Apps
The Cabana App Lets Users Watch YouTube With Friends Virtually
Potential for video streaming platforms to incorporate features that enable communal video-watching experiences.
CategoryTech
Group Bonding Apps
The Vingle App is a Place to Mingle with Like-Minded People
Social media platforms can integrate group bonding apps to enhance user connections.
