Category
Business
Surprise Merch
Trend cluster
Category
In-Store
Education
Retail product education increases casual shopper engagement.
5.1
Trend score
Trend
What is the In-Store Education trend?
In-Store Education: Being able to physically interact with products is one of the top advantages physical retail has over digital, and stores are playing to this strength by creating engaging education sessions and in-store demonstrations to immerse casual shoppers. By taking a casual browser and turning them into a participant, brick and mortar retail spaces are able to provide a product experience for the consumer that can’t be replicated when shopping online.
Trend themes
Themes within the In-Store Education trend
Three behaviours holding the trend together01
Hands-On Shopping Displays
Interactive displays and testing stations in physical stores are increasing customer engagement and promoting product experience.
02
In-Store Education
Physical stores are creating engaging education sessions and in-store demonstrations to immerse casual shoppers and provide a product experience that online shopping cannot.
03
Educational Opportunities in Retail
Retailers are offering educational opportunities where customers can learn a new skill or gain knowledge on a product or service, which builds customer loyalty and differentiation for the business.
Industry implications
What the In-Store Education trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry is incorporating interactive displays and educational opportunities to increase customer engagement and promote the shopping experience.
For
Food & Beverage Industry
Hands-on classes and demonstrations are creating immersive culinary experiences, changing consumer behavior about food buying and preparation.
For
Technology Industry
Technology products are now being fitted with interactive displays that enable customers to try out features and check general fit.
Workshop question
How can your brand center itself around unique consumer experiences in the physical world, as opposed to the digital one?
Trend signals
Trend signals for In-Store Education
Trend score 5.1 out of 10, from popularity 79%, activity 66%, freshness 8%.
Popularity79%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the In-Store Education trend
6 featured examples from Sep 16, 2016 to May 12, 2017CategoryLifestyle
Educational Pickling Studios
Toronto's Alchemy Pickle Company Runs Hands-On Fermentation Classes
Food businesses can explore sustainable and small-scale production of fermented foods and drinks using locally sourced ingredients.
CategoryFashion
In-Store Sneaker Tours
Timberland's 'Flex in the City' Introduces an Interactive Adventure
The 'Flex in the City' concept presents a disruptive innovation opportunity for retailers to create unique in-store experiences that differentiate from online shopping.
CategoryMarketing
In-Store Makeup Stations
Make Up For Ever's New Flagship Store Features Go Pro Make Up Stations
The introduction of interactive beauty stations in Make Up For Ever's flagship store opens up disruptive innovation opportunities for beauty retailers to enhance customer engageme…
CategoryBusiness
Educational In-Store Sessions
'Today at Apple' Introduces Interactive Teachings on Design and More
Retailers can adopt interactive in-store sessions to educate and engage customers, providing a unique shopping experience.
CategoryTech
In-Store Game Development Classes
Microsoft's Xbox Academy Teaches Game Development and More
Opportunity for retailers to offer in-store game development classes as an educational and experiential service.
CategoryBusiness
Interactive Smartwatch Displays
This Display for the GO Sport Smartwatch is a Hands-On Experience
Retailers can leverage interactive displays to attract customers and enhance the in-store shopping experience.
