Category
Business
Assisted Conversion
Trend cluster
Category
Sensorial
Merchandising
Product display captivates consumers through shareable emotions.
6.1
Trend score
Trend
What is the Sensorial Merchandising trend?
Sensorial Merchandising: With the understanding that most consumers seek out memorable experiences they can then share through social media, brands are carefully curating sensory-packed spaces that cater specifically to that desire. Through elaborately immersive visual merchandising that sparks emotions within consumers, the modern retail environment has found a way to adapt to the highly competitive digital space by playing into it.
Trend themes
Themes within the Sensorial Merchandising trend
Three behaviours holding the trend together01
Sensorial Merchandising
Brands are curating immersive visual merchandising that sparks emotions, adapting to the highly competitive digital space.
02
Virtual Reality Integration
Theme parks, nail salons, and pop-up shops have begun using VR to create a more interactive and personalized experience for customers.
03
Emotion-Powered Retail
Bio-analytic technology and facial coding software are used to create a multisensory and engaging shopping experience that personalizes the customer's experience.
Industry implications
What the Sensorial Merchandising trend means for industry
Where the trend changes the playbookFor
Retail
Sensorial merchandising, VR integration, and emotion-powered retail are transforming the retail space and enhancing the customer experience.
For
Hospitality
Virtual reality theme parks and immersive ice cream museums are introducing new and exciting attractions to the hospitality industry.
For
Beauty
Virtual reality nail salons and perfume-promoting concept spaces are revolutionizing the beauty industry by providing personalized and unique experiences for customers.
Workshop question
How could your brand utilize features like big data to enhance your consumer's experience?
Trend signals
Trend signals for Sensorial Merchandising
Trend score 6.1 out of 10, from popularity 90%, activity 85%, freshness 8%.
Popularity90%
Activity85%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sensorial Merchandising trend
5 featured examples from Jan 18 to Nov 7, 2017CategoryBusiness
Virtual Reality Nail Salons
WAH London's New Flagship Incorporates Tech into Its Business Model
The beauty and wellness industry is incorporating virtual reality technology to enhance customer experiences and offer innovative services like virtual nail pattern testing.
CategoryTech
In-Mall VR Theme Parks
Landmark Entertainment is Releasing Its 'LIVE Centers' Across China
Advancements in VR technology present opportunities for the entertainment industry to create new innovative entertainment experiences.
CategoryMarketing
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
Museums and galleries can attract new audiences by creating immersive and interactive experiences.
CategoryMarketing
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
Retailers can adopt bio-analytic technology and facial coding software to create personalized shopping experiences for customers.
CategoryMarketing
Perfume-Promoting Concept Spaces
An Interactive Pop-Up Will Promote the New Perfume 'Glossier You'
Retailers can utilize interactive concept spaces to enhance the in-store shopping experience and differentiate themselves from competitors.
