Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fast-Fad
Lifestyle
The fast fashion model rages on, while impacting other industries.
4.5
Trend score
Trend
What is the Fast-Fad Lifestyle trend?
Fast-Fad Lifestyle: Fast fashion retailers have changed the apparel industry by enabling mid-range spenders to partake in style fads at their peak. In the information age however, aesthetic fads can be observed in other lifestyle categories, with social media elevating them to popularity as ferociously as any fashion fad. As a response, brands in other lifestyle categories are borrowing from the fast fashion model by leading with aesthetic as opposed to quality. This is especially important to consumers who are acutely aware of their personal brand.
Trend themes
Themes within the Fast-Fad Lifestyle trend
Three behaviours holding the trend together01
Fast Fashion Fads
Brands in other lifestyle categories are borrowing from the fast fashion model by leading with aesthetic as opposed to quality, creating a disruptive opportunity to increase consumer demand.
02
Snapchat Alternatives
With some social media apps banned in certain markets, alternate apps like Snow provide a disruptive opportunity to take over and dominate these untapped markets.
03
Unicorn Food Trend
Aesthetically pleasing rainbow-colored, unicorn-inspired products are capturing the interests of Millennial consumers and providing a disruptive opportunity to capitalize on their demand for unique and whimsical products.
Industry implications
What the Fast-Fad Lifestyle trend means for industry
Where the trend changes the playbookFor
Apparel Industry
Fast fashion fads have disrupted the traditional quality over quantity approach, making it crucial for brands to consider quality while also leading with aesthetic to meet consumer demand.
For
Social Media Industry
With social media apps banned in certain markets, alternate apps like Snow provide a disruptive opportunity to take over and dominate these untapped markets, creating increased competition and innovation in the industry.
For
Retail Wine Industry
Affordable and accessible alcohol options like Target's California Roots wine collection are disrupting the traditional high-cost and specialized wine market, creating a disruptive opportunity to provide accessible and affordable options to the average consumer.
Workshop question
How can you be more agile in the face of ever-changing lifestyle fads?
Trend signals
Trend signals for Fast-Fad Lifestyle
Trend score 4.5 out of 10, from popularity 65%, activity 63%, freshness 8%.
Popularity65%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fast-Fad Lifestyle trend
6 featured examples from Mar 31, 2016 to Aug 29, 2017CategoryLifestyle
Color-Changing Blended Beverages
The Starbucks Unicorn Frappuccino will be Available for Five Days
Companies in the food and beverage industry can leverage the trend of color-changing products to create unique offerings that stand out on social media.
CategoryFashion
Rainbow Cosmetic Kits
Wet N Wild's 'Unicorn Glow Box' is a Limited Set of Multi-Colored Cosmetics
The launch of Wet N Wild's Unicorn Glow Kit highlights the consumer demand for playful and unique products in the cosmetics industry.
CategoryLifestyle
Blackened Ice Cream Burgers
The Pear Tree Cafe Black Coconut Ice Cream Burger is Darkly Delicious
Restaurants can explore the blackened food trend and create visually appealing dishes to enhance their menu offerings.
CategoryFashion
Duplicate Lip Kits
This Cosmetic Kit is Inspired by Kylie Jenner's Signature Product
The cosmetics industry has an opportunity to create affordable alternatives to popular and expensive lip kits.
CategorySocial Media
Instant Messaging Copycats
The Snow App is Asia's Eerily Similar Version of Snapchat
The success and adoption of Snow demonstrates the potential for disruptive innovation in the social media industry through localization and tailored features.
CategoryLifestyle
Affordable Retail Store Wines
Target Has Launched a Wine Collection Called California Roots
The retail industry gains a new revenue source as the trend of affordable, retailer-branded alcoholic beverages increases in popularity.
