The fast fashion model rages on, while impacting other industries
Implications - Fast fashion retailers have changed the apparel industry by enabling mid-range spenders to partake in style fads at their peak. In the information age however, aesthetic fads can be observed in other lifestyle categories, with social media elevating them to popularity as ferociously as any fashion fad. As a response, brands in other lifestyle categories are borrowing from the fast fashion model by leading with aesthetic as opposed to quality. This is especially important to consumers who are acutely aware of their personal brand.
Workshop Question - How can you be more agile in the face of ever-changing lifestyle fads?
Trend Themes
1. Fast Fashion Fads - Brands in other lifestyle categories are borrowing from the fast fashion model by leading with aesthetic as opposed to quality, creating a disruptive opportunity to increase consumer demand.
2. Snapchat Alternatives - With some social media apps banned in certain markets, alternate apps like Snow provide a disruptive opportunity to take over and dominate these untapped markets.
3. Unicorn Food Trend - Aesthetically pleasing rainbow-colored, unicorn-inspired products are capturing the interests of Millennial consumers and providing a disruptive opportunity to capitalize on their demand for unique and whimsical products.
Industry Implications
1. Apparel Industry - Fast fashion fads have disrupted the traditional quality over quantity approach, making it crucial for brands to consider quality while also leading with aesthetic to meet consumer demand.
2. Social Media Industry - With social media apps banned in certain markets, alternate apps like Snow provide a disruptive opportunity to take over and dominate these untapped markets, creating increased competition and innovation in the industry.
3. Retail Wine Industry - Affordable and accessible alcohol options like Target's California Roots wine collection are disrupting the traditional high-cost and specialized wine market, creating a disruptive opportunity to provide accessible and affordable options to the average consumer.
6 Featured, 54 Examples:
128,490 Total Clicks
Date Range:
Mar 16 — Aug 17
Trending:
Warm
Consumer Insight Topics:
