Following the launch of Spotify video at the beginning of this year, Spotify is now introducing 12 original video shows.
Previously, Spotify has only been showcasing videos by other creators, so these new films mark a significant departure from the norm for the music-streaming service. Spotify's 12 original series are music-themed and consist of episodes that go on for about 15 minutes. 'Drawn & Recorded' is an animated show that highlights different musical artists, while 'Landmark' is more of a study on music history.
While the music-streaming service is first and foremost thought of as a destination for music, this original video content is set to compete with existing offerings from Apple Music, Netflix and YouTube Red.
Why This Trend Is Growing
- Original Video Content
- Opportunity for music-streaming services to create their own original video content to compete with existing platforms.
- Music-themed Series
- Potential for the creation of music-themed video series to cater to the interests of music enthusiasts.
- Short-form Episodes
- Opportunity to develop short-form episodes that run for about 15 minutes, catering to consumers with limited time.
Industries Being Reshaped
- Music-streaming Services
- Potential for music-streaming services to expand their offerings and differentiate themselves from competitors through original video content.
- Entertainment
- Opportunity for the entertainment industry to explore new ways of storytelling and engaging with audiences through music-themed video series.
- Digital Video Platforms
- Potential for digital video platforms to partner with music-streaming services or create their own music-themed series to attract and retain users.
