Collaborative Prototyping

Established brands show authenticity by using customer feedback

Implications - Though smaller companies have the freedom to create products based in consumer feedback, more established brands have more red tape, and therefore must apply feedback in smaller, incremental ways. This is being implemented through small tweaks to existing products that explicitly reference real product feedback. Not only does this show authenticity, but satisfies the consumer desire to contribute to the products they consume.
SCORE 6.4
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Activity
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Megatrends
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46,237 Total Clicks
Aug 15 - May 17
This Quarter and Average
BusinessLifestyle
Featured Examples
Flavor-Swapping Chip Promotions - The 'Flavor Swap' Campaign Pits Old Flavors Against New Ones
SCORE 7.5
Hot 4,726 Clicks Pub: Jan 27, 16
Flavor-Swapping Chip Promotions
The 'Flavor Swap' Campaign Pits Old Flavors Against New Ones
Lay’s recently launched its ‘Flavor Swap’ campaign to test out four new chip flavors. Like previous Lay’s campaigns, the new initiative gives consumers the opportunity to... [More]
Customized Loyalty Apps - Friska and EPOSability Provide Personalized Offers to Their Customers
SCORE 4.3
Average 2,385 Clicks Pub: Aug 7, 15
Customized Loyalty Apps
Friska and EPOSability Provide Personalized Offers to Their Customers
This loyalty app goes above and beyond by providing personalized offers to their users. Friska gives people increased access to healthy fast food options by making suggestions based on past purchases.... [More]
Cinnamon-Encrusted Kids' Cereals - Kellogg's New Cinnamon Frosted Flakes Revive a Classic Cereal
SCORE 3.5
This Year and Mild 223 Clicks Pub: Nov 16, 16
Cinnamon-Encrusted Kids' Cereals
Kellogg's New Cinnamon Frosted Flakes Revive a Classic Cereal
Kellogg’s recently announced that it will be revamping a classic cereal with the debut of its new Cinnamon Frosted Flakes. The new cereal came about after Kellogg’s noticed feedback on... [More]
Reformulated Crispy Chicken Sandwiches - Burger King's New Sandwich Puts a Twist on a Classic Dish
SCORE 5.5
This Year and Warm 147 Clicks Pub: Mar 13, 17
Reformulated Crispy Chicken Sandwiches
Burger King's New Sandwich Puts a Twist on a Classic Dish
Following criticism of its Tendercrisp Chicken Sandwich, Burger King has debuted a reformulated dish called the Crispy Chicken Sandwich. While the new version of the sandwich may look similar to its... [More]
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