Category
Lifestyle
Assisted Choices
Trend cluster
Category
Collaborative
Prototyping
Established brands show authenticity by using customer feedback.
3.7
Trend score
Trend
What is the Collaborative Prototyping trend?
Collaborative Prototyping: Though smaller companies have the freedom to create products based in consumer feedback, more established brands have more red tape, and therefore must apply feedback in smaller, incremental ways. This is being implemented through small tweaks to existing products that explicitly reference real product feedback. Not only does this show authenticity, but satisfies the consumer desire to contribute to the products they consume.
Trend themes
Themes within the Collaborative Prototyping trend
Three behaviours holding the trend together01
Customer feedback integration
Established brands use customer feedback in smaller, incremental ways by applying it to existing products, creating an opportunity for incremental innovations.
02
Personalization
Loyalty apps provide personalized experiences through the use of customer-specific data, creating chances for customization innovations.
03
Consumer input utilization
Consumer input influences product development and flavors, providing opportunities for brands to tailor their products to changing preferences.
Industry implications
What the Collaborative Prototyping trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can use these trends to develop new products tailored to their customer's changing preferences.
For
Technology
The incorporation of customer data in loyalty apps provides opportunities to develop new technologies to improve user experiences.
For
Marketing
Brands can use customer feedback and input to develop their marketing strategies and promotions to better engage their audience.
Workshop question
Brainstorm 5 new ways to leverage customer feedback.
Trend signals
Trend signals for Collaborative Prototyping
Trend score 3.7 out of 10, from popularity 54%, activity 48%, freshness 8%.
Popularity54%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Collaborative Prototyping trend
4 featured examples from Aug 7, 2015 to Mar 13, 2017CategoryMarketing
Flavor-Swapping Chip Promotions
The 'Flavor Swap' Campaign Pits Old Flavors Against New Ones
The food and beverage industry can use consumer feedback to curate new products or adjust existing ones to enhance customer satisfaction and loyalty.
CategoryBusiness
Customized Loyalty Apps
Friska and EPOSability Provide Personalized Offers to Their Customers
Implementing customized loyalty apps in the food and beverage industry to provide personalized offers and enhance customer engagement.
CategoryLifestyle
Cinnamon-Encrusted Kids' Cereals
Kellogg's New Cinnamon Frosted Flakes Revive a Classic Cereal
The CPG industry can leverage social media and consumer feedback to create innovative products that meet customer demand.
CategoryMarketing
Reformulated Crispy Chicken Sandwiches
Burger King's New Sandwich Puts a Twist on a Classic Dish
The reformulation of Burger King's chicken sandwich highlights the potential for innovation and improvement within the fast food industry.
