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Burger King's New Sandwich Puts a Twist on a Classic Dish

 - Mar 13, 2017
References: businessinsider & brandeating
Following criticism of its Tendercrisp Chicken Sandwich, Burger King has debuted a reformulated dish called the Crispy Chicken Sandwich. While the new version of the sandwich may look similar to its predecessor, the slight tweaks are intended to help the chain fix a major weak spot in its menu.

The new Crispy Chicken Sandwich is a hearty burger that consists of a cripsy chicken filet served on a soft potato bun with lettuce, mayo and tomato. The new sandwich differs from the old version in that the chicken filet is slightly smaller and has been cooked with a new process that allows it to maintain a crispier crust. The chicken is also cooked in a reformulated marinade that is meant to be more flavorful.

To promote the new sandwich, Burger King is even going so far as to post negative tweets about its original chicken sandwich in an effort to demonstrate that it has listened to customer feedback.