Burger King Has a New Italian Royal Crispy Chicken Sandwich
Katherine Pendrill — November 19, 2022 — Lifestyle
References: fastfoodpost
Prepare to take your tastebuds on a trip to Italy with Burger King's new Italian Royal Crispy Chicken Sandwich.
Burger King recently expanded its popular chicken sandwich lineup to include a new option loosely inspired by Italian cuisine. The new Italian Royal Crispy Chicken Sandwich features a crispy-fried white meat breast fillet covered in a generous helping of savory marinara sauce and mozzarella cheese, all served on a fluffy potato bun. The new sandwich can be enjoyed a la carte, or as part of a combo with your choice of one side and a drink.
To celebrate the launch of the Italian Royal Crispy Chicken Sandwich, the chain is also launching the Burger King Royal Italian Trip Sweepstakes, which will reward one lucky Royal Perks member with a trip for two to Southern Italy.
Image Credit: Burger King
Burger King recently expanded its popular chicken sandwich lineup to include a new option loosely inspired by Italian cuisine. The new Italian Royal Crispy Chicken Sandwich features a crispy-fried white meat breast fillet covered in a generous helping of savory marinara sauce and mozzarella cheese, all served on a fluffy potato bun. The new sandwich can be enjoyed a la carte, or as part of a combo with your choice of one side and a drink.
To celebrate the launch of the Italian Royal Crispy Chicken Sandwich, the chain is also launching the Burger King Royal Italian Trip Sweepstakes, which will reward one lucky Royal Perks member with a trip for two to Southern Italy.
Image Credit: Burger King
Trend Themes
1. Fast Food Goes Italian - Opportunity for fast food chains to experiment with Italian-inspired menu items.
2. Savory-sweet Flavor Combinations - Incorporating savory marinara sauce on sweet bread could lead to unique flavor profiles in the fast food industry.
3. Sweepstake Marketing - Running a sweepstake can attract new customers and increase loyalty for fast food chains.
Industry Implications
1. Fast Food - The fast food industry has the opportunity to incorporate and experiment with Italian-inspired menu items.
2. Food Service Chains - Food service chains can innovate by exploring new savory-sweet menu combinations and unique sandwich designs.
3. Travel and Hospitality - By encouraging travel rewards through sweepstakes, food service chains and restaurants can increase the relationship between the food industry and the travel industry.
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