Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Collaborative
Narrative
Choice-based storytelling engages children through confidence-boosting.
2.9
Trend score
Trend
What is the Collaborative Narrative trend?
Collaborative Narrative: Giving children a chance to have some flexibility and control of the narrative presented to them in character-driven stories sends a powerful message to young Gen Zs that their decisions have implications and make an impact on the story's final outcome. This not only fosters critical thinking and confident decision making early on, it also encourages young minds to become more invested in the narratives that they’ve contributed to.
Trend themes
Themes within the Collaborative Narrative trend
Three behaviours holding the trend together01
Collaborative Narrative
Children-centric narratives that offer choice-based decision-making opportunities are becoming increasingly popular in learning.
02
Chat-Based Interactive Storytelling
Chatbots and messaging platforms offer creative environments for interactive and collaborative storytelling.
03
Hyper-Expressive Chat Interfaces
Messaging apps that allow users to communicate through visual elements, games and emotions, are transforming the way people interact with one another.
Industry implications
What the Collaborative Narrative trend means for industry
Where the trend changes the playbookFor
Edtech
Innovations in collaborative narrative and interactive reading apps can be adopted in the education industry to encourage personalized learning.
For
Gaming
Games that leverage empathy and experiential play are becoming increasingly popular, with opportunities for new storytelling formats and disruptive innovation.
For
Social Media
Chat-based storytelling and interactive apps can be leveraged in social media networks to enrich communication experiences and foster creativity.
Workshop question
How can your company more effectively engage its consumers in its offerings, in a way that enhances consumer investment in your brand?
Trend signals
Trend signals for Collaborative Narrative
Trend score 2.9 out of 10, from popularity 44%, activity 35%, freshness 8%.
Popularity44%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Collaborative Narrative trend
6 featured examples from Sep 28, 2015 to Nov 2, 2016CategoryTech
Collaborative Story Apps
The 'TaleAStory' Lets Users Create their Own Tale One Line at a Time
Opportunity for mobile app developers to create innovative storytelling apps that focus on collaboration and social interaction.
CategoryTech
Chat-Based Adventure Games
'Humani: Jessie's Story' is Told Through the Facebook Messenger App
Chat-based adventure games offer new revenue streams for gaming companies.
CategoryTech
Empathy-Based Video Games
This Battle Game Lets Players Fight Monsters or Make Friends With Them
Developers can create new games that focus on narrative choice and empathetic storytelling, challenging traditional game design principles and creating more immersive experiences.
CategoryTech
Interactive Reading Apps
'Amazon Rapids' Gets Kids Interested in Reading Through Text Messaging
Developing innovative reading apps that combine storytelling and technology.
CategoryTech
Hyper-Expressive Chat Apps
The Chaatz App Allows You to Incorporate Comic Strips and Games
The integration of immersive chat experiences opens up disruptive innovation opportunities for companies in the communication technology industry.
CategoryTech
Adventure Story Bots
Sequel Stories Uses Facebook Messenger for Choose-Your-Own-Adventure Stories
The gaming industry can explore opportunities to incorporate more interactive storytelling experiences like Sequel Stories, enhancing player engagement and creating new revenue st…
