Category
Fashion
Scaled Restraint
Trend cluster
Category
Deceptive
Glam
Affordable fashion focuses on sophisticated design for cost-savvy consumers.
5.7
Trend score
Trend
What is the Deceptive Glam trend?
Deceptive Glam: With high end fashion content prevalent on social media, consumers of all economic backgrounds are becoming hyper aware of the designs and trends that signify luxury. Brands looking to target these savvy shoppers are starting to offer them the experience of glamour, tapping into their desire for higher end products while maintaining wallet-friendly prices.
Trend themes
Themes within the Deceptive Glam trend
Three behaviours holding the trend together01
Accessible Glamour
As luxury fashion content becomes prevalent on social media, brands offer cost-effective options that provide a rich experience.
02
Affordable Luxury
Brands are creating high-end products at accessible price points, attracting consumers with a lower budget.
03
Rebranding Perception
Brands are getting creative with rebranding cheaper products to change consumer perception, highlighting the quality over the cost.
Industry implications
What the Deceptive Glam trend means for industry
Where the trend changes the playbookFor
Fashion Retail
Fashion retailers are introducing high-end design at low-cost to attract consumers on a budget.
For
Luxury Skincare
Luxury skincare brands use precious materials like gold, pearls and diamonds in their products to create a luxurious experience.
For
Supermarket Fashion
Supermarkets are launching campaigns to introduce shoppers to affordable clothing lines while they shop for groceries.
Workshop question
What's an aspect of an upscale product from your category that you could make more accessible?
Trend signals
Trend signals for Deceptive Glam
Trend score 5.7 out of 10, from popularity 87%, activity 78%, freshness 8%.
Popularity87%
Activity78%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Deceptive Glam trend
5 featured examples from May 23, 2016 to May 5, 2017CategoryFashion
Deceptive Shampoo Campaigns
Suave Professionals Has Released a Creative Ad to Market Its Shampoo
Hair care brands can explore reverse branding techniques to challenge consumer perceptions of quality based on affordability.
CategoryFashion
Casual Yacht Fashion Ads
Edita Vilkeviciuten Stars in the Zara Home Beachwear Campaign
Disruptive innovation opportunity: Introduce new fashion concepts that bridge the gap between luxury and accessibility, targeting a diverse consumer base.
CategoryFashion
Affordable Luxury Timepieces
The Jiusko Luxury Mens Watches Have High-End Features
The luxury watch industry can explore the opportunity of producing more affordable timepieces without compromising quality and style.
CategoryBusiness
Fashion-Focused Supermarket Ads
These Tesco Ads Highlight F&F Clothing from a Supermarket
Supermarkets can capitalize on the opportunity to expand their product offerings and attract new customers through fashion merchandise.
CategoryFashion
Budget-Friendly Gold Face Masks
Miss Spas '24k Gold Radiance Mask' Can be Purchased for Just $4
The skincare industry can capitalize on the trend of using precious materials and offer more affordable options.
