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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,897 more

Utilitarian GIF

Consumers engage with GIF-powered platforms for both business and pleasure

Implications - Stretching beyond the use as cultural shorthand online, the GIF format is being wielded by consumers and brands alike to communicate various type of information with the help of personalization platforms. Given this new functionality in both personal and professional spaces, this shift highlights the ways in which consumers are open to the re-contextualization of imagery for other purposes.
Workshop Question - Is there room for your brand to leverage less traditional messaging formats in order to connect with younger consumers?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
86,604 Total Clicks
Date Range:
Mar 16 — May 17
Trending:
Average

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