Category
Lifestyle
Assisted Choices
Trend cluster
Category
Utilitarian
GIF
Consumers engage with GIF-powered platforms for both business and pleasure.
3.5
Trend score
Trend
What is the Utilitarian GIF trend?
Utilitarian GIF: Stretching beyond the use as cultural shorthand online, the GIF format is being wielded by consumers and brands alike to communicate various type of information with the help of personalization platforms. Given this new functionality in both personal and professional spaces, this shift highlights the ways in which consumers are open to the re-contextualization of imagery for other purposes.
Trend themes
Themes within the Utilitarian GIF trend
Three behaviours holding the trend together01
GIF Customization
The trend of using personalized GIFs is expanding beyond cultural shorthand, creating opportunities for businesses to appeal to consumers' desire to express themselves through visual media.
02
Digital Memento Apps
Memento-focused apps are becoming popular as people seek ways to preserve digital memories such as GIFs, creating opportunities for businesses to provide valuable digital preservation services.
03
Paperless Information Exchange
Paperless exchange of information, such as business cards, is becoming increasingly popular, creating an opportunity for tech companies to develop apps that can be used by professionals.
Industry implications
What the Utilitarian GIF trend means for industry
Where the trend changes the playbookFor
Social Media Marketing
Marketing professionals can incorporate the use of personalized GIFs to create more engaging content for social media platforms.
For
Digital Preservation
With the rise of digital memento apps, businesses can tap into the growing market of people who want to keep their digital memories preserved for future use.
For
Mobile App Development
The trend of paperless exchange of information such as business cards presents an opportunity for app developers to create innovative solutions.
Workshop question
Is there room for your brand to leverage less traditional messaging formats in order to connect with younger consumers?
Trend signals
Trend signals for Utilitarian GIF
Trend score 3.5 out of 10, from popularity 54%, activity 43%, freshness 8%.
Popularity54%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Utilitarian GIF trend
5 featured examples from Mar 4, 2016 to Apr 27, 2017CategoryTech
Animated GIF Pins
These Digital Pins from Pins Collective Display Customized GIFs
The fashion accessories industry can harness the trend of digital pins to create new and interactive products that offer unique style expressions.
CategoryTech
Digital Business Card Apps
'100AM' Helps People Exchange Contact Details Paperlessly
Disruptive innovation opportunity: Developing mobile applications that offer paperless business card creation and sharing capabilities for professionals.
CategoryMarketing
Airport GIF Stations
Easyjet and Stansted Airport Set Up a Real-Time Departure Board at a Subway
The advertising industry can benefit from incorporating playful and interactive elements into their campaigns to create memorable experiences for customers.
CategoryTech
Governmental GIF Archives
The National Archives and Records Administration is Collecting GIFs
Incorporating GIFs into traditional archiving practices to enhance accessibility and engagement.
CategoryTech
Video Meme GIF Converters
'GIPHY Loves Vine' Creates and Saves Vine GIFs
The rise of conversion tools like GIPHY Loves Vine highlights opportunities for established social media platforms to incorporate similar tools and retain users who would otherwis…
