Utilitarian GIF

Consumers engage with GIF-powered platforms for both business and pleasure

Implications - Stretching beyond the use as cultural shorthand online, the GIF format is being wielded by consumers and brands alike to communicate various type of information with the help of personalization platforms. Given this new functionality in both personal and professional spaces, this shift highlights the ways in which consumers are open to the re-contextualization of imagery for other purposes.
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
59,770 Total Clicks
Mar 16 - May 17
This Quarter and Average
Featured Examples
Animated GIF Pins - These Digital Pins from Pins Collective Display Customized GIFs
SCORE 7.7
Hot 3,357 Clicks Pub: Mar 4, 16
Animated GIF Pins
These Digital Pins from Pins Collective Display Customized GIFs
As the Internet of Things becomes more prominent, everything around us is receiving a digital overhaul as evident with these Digital Pins from Pins Collective. Designed to display digital GIFs, the... [More]
Digital Business Card Apps - '100AM' Helps People Exchange Contact Details Paperlessly
SCORE 7
This Quarter and Warm 419 Clicks Pub: Apr 26, 17
Digital Business Card Apps
'100AM' Helps People Exchange Contact Details Paperlessly
As an alternative to carrying around physical, printed business cards, professionals may now choose to use a paperless business card app like ‘100AM.’ With this app, users are able to... [More]
Airport GIF Stations - Easyjet and Stansted Airport Set Up a Real-Time Departure Board at a Subway
SCORE 5.5
Warm 717 Clicks Pub: Jun 18, 16
Airport GIF Stations
Easyjet and Stansted Airport Set Up a Real-Time Departure Board at a Subway
In order to give the public a change to win tickets to one of 10 top destinations, Easyjet and Stansted Airport set up a GIF station and a real-time departure board at London’s Liverpool... [More]
Governmental GIF Archives - The National Archives and Records Administration is Collecting GIFs
SCORE 3.6
This Year and Mild 186 Clicks Pub: Oct 13, 16
Governmental GIF Archives
The National Archives and Records Administration is Collecting GIFs
The US National Archives and Records Administration is a repository for the history of the country, but that doesn’t mean that the national archives themselves need to be caught in the past.... [More]
Video Meme GIF Converters - 'GIPHY Loves Vine' Creates and Saves Vine GIFs
SCORE 2.4
This Year and Untested 80 Clicks Pub: Nov 2, 16
Video Meme GIF Converters
'GIPHY Loves Vine' Creates and Saves Vine GIFs
GIPHY Loves Vine is a new conversion tool that’s been launched as a place for users to download their favorite looping videos and preserve them in the form of Vine GIFs. This is of huge... [More]
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