Explicit Psychographic

Marketing evolves to accommodate a post demographic approach

Implications - Through the democratization of information in the digital age, consumers are less inclined to be oversimplified and categorized by traditional demographics. With the rise of individualism and demand for representation, there’s an increasing need for marketers to avoid boxing consumers into demographic segmentations based on limiting factors like age, gender, economic status, sexuality or race. Though this psychographic approach has been employed internally for some time, it is only now being integrated explicitly into branding and product.
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
70,258 Total Clicks
Sep 16 - May 17
This Quarter and Warm
MarketingLifestyleBrandingCommercials
Featured Examples
Male Makeup Brand Ambassadors - Influencer James Charles Will Be Covergirl's Newest Ambassador
SCORE 8.3
This Year and Hot 7,458 Clicks Pub: Oct 11, 16
Male Makeup Brand Ambassadors
Influencer James Charles Will Be Covergirl's Newest Ambassador
The makeup industry is no stranger to female brand ambassadors but ‘Covergirl’ is opting to branch out to become more inclusive and expand its consumer base in the process. Instagram... [More]
Subversive Fast Fashion Ads - The New H&M Ad Shows a Less Constricted Representation of Femininity
SCORE 8
This Year and Hot 2,071 Clicks Pub: Sep 15, 16
Subversive Fast Fashion Ads
The New H&M Ad Shows a Less Constricted Representation of Femininity
Most girls and women are able to relate to feeling constrained by the often contradictory expectations placed on them and the new H&M ad for its Fall 2016 collection seeks to prevent taking that... [More]
Ageless Lingerie Marketing - 56-Year-Old Model Mercy Brewer Fronts Lonely Lingerie's Latest Campaign
SCORE 8.5
This Year and V. Hot 1,766 Clicks Pub: Mar 22, 17
Ageless Lingerie Marketing
56-Year-Old Model Mercy Brewer Fronts Lonely Lingerie's Latest Campaign
56-year-old model Mercy Brewer fronts Lonely Lingerie’s latest ad campaign that aims to defy common beauty and aging stereotypes. Known for its use of models that push boundaries, the New... [More]
Individuality-Celebrating Hotel Ads - The Venetian's 'Come as You Are' Ad Celebrates the Individual
SCORE 5.6
This Year and Warm 311 Clicks Pub: Nov 9, 16
Individuality-Celebrating Hotel Ads
The Venetian's 'Come as You Are' Ad Celebrates the Individual
Famed Las Vegas hotel The Venetian recently debuted a new ad that moves away from the glitz and glamour of the Vegas strip and instead celebrates the individuality that each visitor brings with them.... [More]
Thoughtful Masculinity Ads - Axe's 'Find Your Magic' Campaign is Rethinking Male Stereotypes
SCORE 5.1
This Year and Warm 89 Clicks Pub: May 18, 17
Thoughtful Masculinity Ads
Axe's 'Find Your Magic' Campaign is Rethinking Male Stereotypes
“Is it OK to wear pink?” “Is it OK to be the little spoon?” and “Is it OK to be a virgin” are some of the questions asked in Axe’s new ad ‘Is It Okay... [More]
Modest Luxury E-Retailers - The Modist Aims to Empower a Diverse Consumer Demographic
SCORE 4.2
This Year and Average 137 Clicks Pub: Mar 30, 17
Modest Luxury E-Retailers
The Modist Aims to Empower a Diverse Consumer Demographic
The Modist is a luxury e-retail platform specializing in clothing that is both fashionable and inclusive in its approach. Based in Dubai, the e-commerce platform “aims to be the go-to... [More]
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