Annually, the 'Wausau Boomer Expo' is hosted, giving brands, small start-ups and more the opportunity to market their goods and services to a demographic with "the largest disposable income of any age group."
Located in the Central Wisconsin region, this event allows for booths of all kinds, as long as they have something valuable to offer the thousands of Boomers in attendance. This includes services surrounding senior housing and organizations, assisted living options, mobility, insurance, health and fitness, real estate and travel.
In addition, the Wausau Boomer Expo welcomes computer and other technology products, fashion accessories and apparel, as well as those that help with gardening and organization. In addition to offering a space to pitch a booth, the 'Wausau Boomer Expo advertises through multiple media outlets to ensure a high attendance.