British hotel booking website 'LateRooms' is rebranding itself to be the go-to booking site for adventurous travelers. The 'It’s Going To Be A Great Night' campaign promotes this message by satirically focusing on the excitement of travelers in the buildup of events like a Christmas fancy dress party.
LateRooms' newest campaign follows in the footsteps of competing sites like Booking.com, who rely on similar values like humor. LateRooms feels that in such a saturated booking website market, a simple image of a beach or luxury hotel just isn't enough. The goal of the new campaign is for the brand to dictate to consumers the reasons for traveling.
This playful ad depicts two overly-excited men ready to go to a costume party, outrageously dancing in the car.