Designed by the FutureBrand creative agency, the Sleek MakeUP Christmas collection packaging aims to offer the high-quality makeup in an unexpected way.
Focusing on the ethos to surprise and delight the consumer, the Sleek MakeUP Christmas collection branding helps satisfy the recipient with each layer as it is experienced. This design aesthetic help to make the product lineup inherently great for giving as a gift, but also for enhancing perceptions of the brand from an overall standpoint.
The Sleek MakeUP high-quality makeup Christmas collection line was unveiled in store in September and has already begun to fly off the shelves. Although seasonal in nature, the packaging doesn't fall into category of utilizing imagery of the season, but rather takes an edgy approach that is being very positively received by consumers.
Key Themes Behind This Trend
- Edgy Seasonal Packaging
- Brands outside of the beauty industry can utilize edgy design tactics for their own seasonal packaging.
- Satisfy-and-delight Branding
- Brands across industries can benefit from incorporating a 'satisfy-and-delight' ethos into their branding and packaging, creating a more memorable consumer experience.
- Non-traditional Seasonal Design
- Other packaging and branding companies can follow Sleek MakeUP's footsteps by creating seasonal designs that are unique to their brand, rather than relying solely on traditional seasonal imagery.
Where This Applies
- Beauty Industry
- Beauty brands can incorporate unique, edgy seasonal packaging design to differentiate themselves from others in the crowded market.
- Packaging Industry
- Packaging companies can pitch the 'satisfy-and-delight' approach in creating unique seasonal designs for brands across different industries.
- Consumer Goods Industry
- Consumer goods brands can experiment with non-traditional seasonal packaging and branding designs to increase brand perception and customer loyalty.
