HuesBox is a subscription beauty company that decided to offer a curated collection of makeup products that are targeted specifically at people of color.
The products were created by people of color, for people of color – with a wide range of skin tones being represented in the products. The HuesBox brand offers several subscription options, with a monthly box costing $15 dollars, a three-month subscription costing $45, a six-month costing $78 and a 12 month costing $144. The affordability of HuesBox ensures that the service is available to almost anyone who enjoys makeup and beauty.
When signing up for a subscription, consumers are asked for their health, beauty and wellness preferences – ensuring that each HuesBox is customized to consumers' personal tastes and needs.
What's Driving This Trend
- Inclusive Beauty
- Opportunity to capitalize on the growing demand for makeup products that cater specifically to people of color.
- Subscription Boxes
- Disruptive innovation potential lies in offering curated collections of makeup products through subscription services.
- Customization
- Offering personalized beauty and wellness preferences in subscription boxes can enhance the overall customer experience.
Who This Affects Most
- Beauty and Cosmetics
- Inclusive beauty subscription boxes can revolutionize the beauty industry by addressing the needs of underrepresented communities.
- E-commerce
- Subscription boxes provide a unique online shopping experience and can disrupt the traditional retail model.
- Personalized Services
- Customized subscription boxes offer opportunities for businesses in the wellness industry to reach new customers and provide tailored products and experiences.
