HuesBox is a subscription beauty company that decided to offer a curated collection of makeup products that are targeted specifically at people of color.
The products were created by people of color, for people of color – with a wide range of skin tones being represented in the products. The HuesBox brand offers several subscription options, with a monthly box costing $15 dollars, a three-month subscription costing $45, a six-month costing $78 and a 12 month costing $144. The affordability of HuesBox ensures that the service is available to almost anyone who enjoys makeup and beauty.
When signing up for a subscription, consumers are asked for their health, beauty and wellness preferences – ensuring that each HuesBox is customized to consumers' personal tastes and needs.