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Genetic Nutrition

The rise of DNA-testing kits catalyzes customized culinary consumption

Implications - Curated dietary guidance tailored to the individual consumer’s genetic code is starting to take precedence in the food and beverage world. As intrigue around genetic tests continues to grow, specialization into dietary conditions has begun taking off, empowering consumers to have more extensive knowledge and control over their personal health and wellness. With increased knowledge around food intolerances, fad diets and generalized nutrition plans no longer hold the same appeal to consumers who want something more tailored to their specific needs.
Workshop Question - How can your brand create specialty, customized experiences, products or services that better cater to the needs of its customers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
70,913 Total Clicks
Date Range:
Oct 16 — Jun 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Nutrition Test Kits
Nutrition Test Kits
'Habit' Offers Personalized Recommendations Based on One's Unique Makeup
Habit is a San Francisco-based start-up that is empowering consumers with personalized nutrition guidelines based on nutrition tests that measure one’s DNA and blood to see how the body... MORE
Genetic Nutrition Kits
Genetic Nutrition Kits
ORIG3N's LIFEPROFILE FUEL Assesses One's Food Needs Based on DNA
‘Fuel’ is the name of a new genetic test kit from ORIG3N’s LIFEPROFILE series that puts a specific emphasis on examining one’s nutrition needs. Fuel can be used to provide... MORE
DNA-Based Custom Brews
DNA-Based Custom Brews
D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA
London Brewer Ciaran Giblin of London’s Meantime Brewing Company has created the world’s first DNA-based beer. The D.N.ALE is a one-of-a-kind pale ale designed to reflect brewmaster... MORE
Diet-Specific DNA Kits
Diet-Specific DNA Kits
Jenny Craig is Launching DNA Tests to Personalize Weight Loss Plans
Jenny Craig is set to incorporate DNA tests into its weight loss offerings as a means of providing more personalized solutions that consider specific nutrition and health genetic markers. Ultimately,... MORE
Genetics-Focused Diet Plans
Genetics-Focused Diet Plans
Arivale Weight Loss is Scientifically Geared to a Single Individual
Arivale, a scientific wellness company, is leveraging DNA and genetics to help users better lose weight with its Arivale Weight Loss program. Arivale was one of the first companies to offer genetic... MORE
Blood Sugar-Predictive Diets
Blood Sugar-Predictive Diets
DayTwo Tests Blood Sugar To Determine The Most Suitable Dietary Plan
DayTwo emphasizes the fact that what may be healthy for other individuals, may not necessarily mean the same for you. By analyzing the gut microbiome of one’s blood sugar, DayTwo is able to... MORE

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