Genetic Nutrition

The rise of DNA-testing kits catalyzes customized culinary consumption

Implications - Curated dietary guidance tailored to the individual consumer’s genetic code is starting to take precedence in the food and beverage world. As intrigue around genetic tests continues to grow, specialization into dietary conditions has begun taking off, empowering consumers to have more extensive knowledge and control over their personal health and wellness. With increased knowledge around food intolerances, fad diets and generalized nutrition plans no longer hold the same appeal to consumers who want something more tailored to their specific needs.

Workshop Question - How can your brand create specialty, customized experiences, products or services that better cater to the needs of its customers?
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91,510 Total Clicks
Jan 15 - Jun 18
This Year and Warm
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Featured Examples
Nutrition Test Kits - 'Habit' Offers Personalized Recommendations Based on One's Unique Makeup
SCORE 8.1
This Year and Hot 1,172 Clicks Pub: Apr 12, 18
Nutrition Test Kits
'Habit' Offers Personalized Recommendations Based on One's Unique Makeup
Habit is a San Francisco-based start-up that is empowering consumers with personalized nutrition guidelines based on nutrition tests that measure one’s DNA and blood to see how the body... [More]
Genetic Nutrition Kits - ORIG3N's LIFEPROFILE FUEL Assesses One's Food Needs Based on DNA
SCORE 5.8
Warm 1,327 Clicks Pub: Oct 19, 16
Genetic Nutrition Kits
ORIG3N's LIFEPROFILE FUEL Assesses One's Food Needs Based on DNA
‘Fuel’ is the name of a new genetic test kit from ORIG3N’s LIFEPROFILE series that puts a specific emphasis on examining one’s nutrition needs. Fuel can be used to provide... [More]
Doctor-Designed Meal Deliveries - This Diet Food Delivery Service Caters to Aging Health Concerns
SCORE 4.8
Average 1,094 Clicks Pub: Jun 16, 16
Doctor-Designed Meal Deliveries
This Diet Food Delivery Service Caters to Aging Health Concerns
This diet food delivery service stands out among other meal delivery startups by focusing on weight-loss and particular health conditions. BistroMD offers a variety of doctor-designed meal plans... [More]
DNA-Based Custom Brews - D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA
SCORE 5.9
Warm 688 Clicks Pub: Dec 14, 16
DNA-Based Custom Brews
D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA
London Brewer Ciaran Giblin of London’s Meantime Brewing Company has created the world’s first DNA-based beer. The D.N.ALE is a one-of-a-kind pale ale designed to reflect brewmaster... [More]
Diet-Specific DNA Kits - Jenny Craig is Launching DNA Tests to Personalize Weight Loss Plans
SCORE 5.1
This Year and Warm 266 Clicks Pub: Jun 19, 18
Diet-Specific DNA Kits
Jenny Craig is Launching DNA Tests to Personalize Weight Loss Plans
Jenny Craig is set to incorporate DNA tests into its weight loss offerings as a means of providing more personalized solutions that consider specific nutrition and health genetic markers. Ultimately,... [More]
DNA-Based Meal Plans - GenoVive Develops and Delivers Personal Diets From DNA
SCORE 3.3
Mild 624 Clicks Pub: Jan 7, 15
DNA-Based Meal Plans
GenoVive Develops and Delivers Personal Diets From DNA
When it comes to developing your personal diet plan, GenoVive lets your genes do the talking. To get started with this unique diet delivery service, what you’ll need to do is get the inside of... [More]
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