Category
Lifestyle
Assisted Choices
Trend cluster
Category
Genetic
Nutrition
The rise of DNA-testing kits catalyzes customized culinary consumption.
4.3
Trend score
Trend
What is the Genetic Nutrition trend?
Genetic Nutrition: Curated dietary guidance tailored to the individual consumer’s genetic code is starting to take precedence in the food and beverage world. As intrigue around genetic tests continues to grow, specialization into dietary conditions has begun taking off, empowering consumers to have more extensive knowledge and control over their personal health and wellness. With increased knowledge around food intolerances, fad diets and generalized nutrition plans no longer hold the same appeal to consumers who want something more tailored to their specific needs.
Trend themes
Themes within the Genetic Nutrition trend
Three behaviours holding the trend together01
Genetic Testing
The increase in popularity of DNA and genetic testing, which allows customers to customize their dietary and fitness goals.
02
Personalized Diets
Growing interest in personalized nutrition plans based on genetic information and gut microbiome analysis.
03
Science-based Wellness
The trend towards utilizing scientific insights and personalized lifestyle coaching to optimize one's health and well-being.
Industry implications
What the Genetic Nutrition trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Companies in the health and wellness industry can use genetic testing and personalized nutrition to create tailor-made wellness plans and boutique fitness experiences
For
Food and Beverage
The food and beverage industry can leverage genetic testing and gut microbiome analysis to create specialized menus and food products with highly targeted health benefits.
For
Technology and Consumer Services
Technology and consumer services companies can provide personalized coaching and technology-based solutions to optimize health and wellness, backed by genetic insights and expert analysis.
Workshop question
How can your brand create specialty, customized experiences, products or services that better cater to the needs of its customers?
Trend signals
Trend signals for Genetic Nutrition
Trend score 4.3 out of 10, from popularity 70%, activity 51%, freshness 8%.
Popularity70%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Genetic Nutrition trend
6 featured examples from Oct 19, 2016 to Jun 19, 2018CategoryLifestyle
Nutrition Test Kits
'Habit' Offers Personalized Recommendations Based on One's Unique Makeup
Offering personalized nutrition guidelines and clean eating programs can revolutionize the health and wellness industry.
CategoryLifestyle
Genetic Nutrition Kits
ORIG3N's LIFEPROFILE FUEL Assesses One's Food Needs Based on DNA
The personalized genetic insights provided by LIFEPROFILE FUEL create disruptive innovation opportunities in healthcare and wellness industries.
CategoryMarketing
DNA-Based Custom Brews
D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA
The beverage industry can leverage DNA-based beverage customization to offer unique products tailored to individual tastes.
CategoryLifestyle
Diet-Specific DNA Kits
Jenny Craig is Launching DNA Tests to Personalize Weight Loss Plans
Jenny Craig's DNA tests are poised to revolutionize the health and wellness industry by providing individualized genetic-based weight loss programs.
CategoryTech
Genetics-Focused Diet Plans
Arivale Weight Loss is Scientifically Geared to a Single Individual
Opportunity to integrate genetics and scientific knowledge into wellness programs.
CategoryLifestyle
Blood Sugar-Predictive Diets
DayTwo Tests Blood Sugar To Determine The Most Suitable Dietary Plan
DayTwo's blood sugar-predictive diets have the potential to disrupt the health and wellness industry by offering personalized nutrition plans.
