Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alchemic
Wellness
Pioneer brands in the alchemy-based wellness realm gain cult-like followings.
3.5
Trend score
Trend
What is the Alchemic Wellness trend?
Alchemic Wellness: As health-focused consumers look to make informed decisions empowered by newly gained knowledge, many are opting for new age wellness brands driven by alchemy-based knowledge and that provide natural products guided by principals of both modern and ancient medicine. This shift demonstrates a desire from consumers to partner with pioneering wellness brands that are ready to serve as catalysts on their health journey.
Trend themes
Themes within the Alchemic Wellness trend
Three behaviours holding the trend together01
Alchemy-based wellness
Pioneering wellness brands driven by alchemy-based knowledge and that provide natural products guided by principles of both modern and ancient medicine are gaining popularity among health-focused consumers.
02
Superfood supplements
Consumer demand for nutritional supplements packed full of vitamins and nutrients is on the rise as seen in the popularity of brands such as Fountain, WelleCo and Gaia Herbs.
03
Adaptogenic powders and lattes
Companies like Moon Juice offer products such as Brain Dust, Power Dust, and Dusted Lattes containing adaptogens and super herbs that health-conscious consumers incorporate into their daily habits.
Industry implications
What the Alchemic Wellness trend means for industry
Where the trend changes the playbookFor
Nutritional supplements
The demand for nutritional supplements continues to grow, particularly among health-conscious consumers who prioritize natural and organic options that promote overall wellness.
For
Natural and organic beauty
Alchemy-based wellness brands and superfood supplement brands like Fountain, WelleCo, and Cluo Juices are gaining popularity in the natural and organic beauty industry as consumers seek out natural solutions for health and wellness.
For
Food and beverage
Companies like Moon Juice and Cluo Juices are introducing adaptogenic powders and herbal lattes as part of their product offerings in the food and beverage industry, catering to health-conscious and busy consumers.
Workshop question
What older, antiquated practices from your industry can you tap into to add extra appeal to your product or service?
Trend signals
Trend signals for Alchemic Wellness
Trend score 3.5 out of 10, from popularity 56%, activity 41%, freshness 8%.
Popularity56%
Activity41%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alchemic Wellness trend
6 featured examples from Jun 20, 2015 to Mar 16, 2017CategoryLifestyle
Opulent Health-Boosting Supplements
The Super Elixir Powder is a Premium Nutritional Solution
Opportunity for companies to create and market high-end alkalizing greens supplements.
CategoryLifestyle
Scientific Beauty Supplements
Fountain is a Range of Drinks That Inspire Health and Beauty
The beauty and personal care industry can partner with nutritionists and scientific experts to develop unique beauty-enhancing drinks and supplements.
CategoryLifestyle
Superfood Beauty Tonics
The Cluo Juices Feature Skin-Boosting Ingredients Such as Moringa
The health and wellness industry can capitalize on these beauty tonics that incorporate superfood Moringa for improving skin appearance.
CategoryLifestyle
Boosting Cognitive Powders
The 'Brain Dust' Edible Talc is a Natural Brain Stimulator
Potential for developing and marketing brain-boosting supplements using natural and effective ingredients.
CategoryLifestyle
Powdered Herbal Lattes
Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs
Opportunity for the wellness and health industry to incorporate adaptogens and superfoods more into their products, as well as promoting the use of nourishing and herbal ingredien…
CategoryLifestyle
Mushroom Superfood Supplements
Gaia Herbs' Newest Natural Supplements Pair Mushrooms and Herbs
The rise of mushroom and herb supplements opens up disruptive innovation opportunities for the dietary supplement industry.
