Category
Lifestyle
Assisted Choices
Trend cluster
Category
Automated
Kindness
Consumption guilt drives consumers to find ways to improve their karma.
2.3
Trend score
Trend
What is the Automated Kindness trend?
Automated Kindness: The rise in curation makes it easier than ever for consumers to remain inside their own bubble of specific content, like-minded people, and tailored products. This self-contained approach to life may be enjoyable, but it can create feelings of guilt for those who want to better the world. Automated acts of kindness alleviate this guilt without disrupting the curated daily routine. In order to truly alleviate this guilt, these products and services are not branded and often consumer-made, highlighting a sense of community over capitalism.
Trend themes
Themes within the Automated Kindness trend
Three behaviours holding the trend together01
Automated Acts of Kindness
Technology-driven services that enable consumers to perform small, conscious acts of kindness are gaining popularity to alleviate feelings of guilt and emphasize community over capitalism.
02
Mobile Solutions for Social Issues
Mobile apps addressing social issues such as bullying and community building are gaining momentum among young consumers as their mobile devices are leveraged to make a positive impact.
03
Personalized Relationship Building
Businesses are adopting personalized communication strategies such as 'bonjoro' to connect with customers in a more personalized and effective way than traditional marketing methods allow.
Industry implications
What the Automated Kindness trend means for industry
Where the trend changes the playbookFor
Social Networking
Social networking platforms can leverage the trend of automated acts of kindness to encourage positive engagements and community building among users.
For
Mobile Development
Developers can create mobile solutions for social issues such as bullying and community building that leverage mobile device ubiquity and their global connectivity potential.
For
Customer Relationship Management
Businesses can leverage personalized relationship building techniques to connect with customers in a more meaningful way and to strengthen customer loyalty and retention.
Workshop question
How can your brand help consumers escape their self-imposed "filter bubbles" in order to touch on more nuanced aspects of their lives?
Trend signals
Trend signals for Automated Kindness
Trend score 2.3 out of 10, from popularity 31%, activity 30%, freshness 8%.
Popularity31%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Automated Kindness trend
4 featured examples from May 3 to Nov 10, 2016CategoryTech
Charitable Coffee-Gifting Apps
The 'Nack' App Allows Users to Buy Anyone a Cup of Coffee
Introducing a new engaging and innovative product or service in the food and beverage industry for more personalized and social engagement with customers.
CategorySocial Good
Karma-Inspired Community Donations
The Little Free Pantry is Uniting an Arkansas City With Charity
Nonprofit organizations can explore opportunities to set up similar donation pantries and build stronger connections with local communities.
CategorySocial Media
Anti-Bullying Mobile Apps
The BullyBox App Gives Students a Better Way to Report Bullying
The adoption of apps like The BullyBox indicates a need for businesses in the education technology industry to develop innovative solutions that address student safety and well-be…
CategoryTech
Relationship-Building Business Apps
The 'bonjoro' Customer App Lets Brands Send Personal Thanks
'bonjoro' offers an innovative solution for e-commerce businesses to build more meaningful relationships with customers, leading to increased customer retention rates.
