Automated Kindness

Consumption guilt drives consumers to find ways to improve their karma

Implications - The rise in curation makes it easier than ever for consumers to remain inside their own bubble of specific content, like-minded people, and tailored products. This self-contained approach to life may be enjoyable, but it can create feelings of guilt for those who want to better the world. Automated acts of kindness alleviate this guilt without disrupting the curated daily routine. In order to truly alleviate this guilt, these products and services are not branded and often consumer-made, highlighting a sense of community over capitalism.

Workshop Question - How can your brand help consumers escape their self-imposed "filter bubbles" in order to touch on more nuanced aspects of their lives?
SCORE 3.3
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37,022 Total Clicks
May 16 - Apr 17
Mild
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Featured Examples
Charitable Coffee-Gifting Apps - The 'Nack' App Allows Users to Buy Anyone a Cup of Coffee
SCORE 3.8
Mild 816 Clicks Pub: May 3, 16
Charitable Coffee-Gifting Apps
The 'Nack' App Allows Users to Buy Anyone a Cup of Coffee
A Rhode Island-based startup recently launched coffee-gifting app called ‘Nack,’ which enables people to buy a cup of coffee for anyone, anywhere. Designed to be used by friends, family,... [More]
Karma-Inspired Community Donations - The Little Free Pantry is Uniting an Arkansas City With Charity
SCORE 2.6
Mild 372 Clicks Pub: Aug 4, 16
Karma-Inspired Community Donations
The Little Free Pantry is Uniting an Arkansas City With Charity
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Anti-Bullying Mobile Apps - The BullyBox App Gives Students a Better Way to Report Bullying
SCORE 2.6
Mild 528 Clicks Pub: Jul 26, 16
Anti-Bullying Mobile Apps
The BullyBox App Gives Students a Better Way to Report Bullying
Inspired by his own experiences with bullying, Brandon Boynton has developed The BullyBox app to help prevent mistreatment in schools. The app is meant to provide students with an anonymous way to... [More]
Relationship-Building Business Apps - The 'bonjoro' Customer App Lets Brands Send Personal Thanks
SCORE 2.6
Mild 297 Clicks Pub: Nov 10, 16
Relationship-Building Business Apps
The 'bonjoro' Customer App Lets Brands Send Personal Thanks
The relationship between customer and brand can often seem very disconnected, which is something the ‘bonjoro’ customer app looks to help rectify. ‘bonjoro’ works by... [More]
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