Modern home design takes inspiration from the nomadic lifestyle
Implications - Known for their preference towards experiences over ownership, Millennials faced with the new need to settle down are looking for adventurous and impermanent ways to do so. With less desire to commit to one location or even one design, Millennial homeowners are flexing their freedom through modular styled homes that are portable, adaptable and unencumbered. This speaks to a new perspective on housing that is less restrictive and more fluid.
Workshop Question - Modular living is a great way for Millennial consumers to get the most bang for their buck. How is your company adapting to their unique purchasing patterns?