Trend cluster
Category

Modular
Living

Modern home design takes inspiration from the nomadic lifestyle.

Intelligently Designed Micro ApartmentsModular Mini HomesLiveable Cardboard AbodesModular Mobile HomesMiniature Prefab Homes

Trend

What is the Modular Living trend?

Modular Living: Known for their preference towards experiences over ownership, Millennials faced with the new need to settle down are looking for adventurous and impermanent ways to do so. With less desire to commit to one location or even one design, Millennial homeowners are flexing their freedom through modular styled homes that are portable, adaptable and unencumbered. This speaks to a new perspective on housing that is less restrictive and more fluid.

Trend themes

Themes within the Modular Living trend

Three behaviours holding the trend together
01

Modular and Portable Homes

Modular homes that can be transported easily are gaining popularity as they allow for greater flexibility and adaptability for Millennial homeowners who prefer experiences over ownership.

02

Customizable Modular Homes

Modular homes that allow for customization are becoming popular due to their ability to cater to individual preferences and needs.

03

Efficient Use of Limited Space

Efficient use of space is becoming increasingly important as apartments and homes grow smaller and more cramped.

Industry implications

What the Modular Living trend means for industry

Where the trend changes the playbook
For

Real Estate

The real estate industry should explore modular home designs that cater to the needs and preferences of Millennials seeking flexible and portable housing solutions.

For

Construction

Construction companies should focus on creating modular housing designs that are easy to assemble, customize, and transport.

For

Architecture

Architects should explore innovative solutions for housing that prioritize efficient use of limited space and cater to the needs and preferences of modern homeowners.

Workshop question

Modular living is a great way for Millennial consumers to get the most bang for their buck. How is your company adapting to their unique purchasing patterns?

Trend signals

Trend signals for Modular Living

Trend score 6.0 out of 10, from popularity 89%, activity 83%, freshness 8%.

Popularity89%
Activity83%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Modular Living trend

6 featured examples from Jan 21, 2016 to Feb 6, 2018
Intelligently Designed Micro Apartments
CategoryArt & Design

Intelligently Designed Micro Apartments

The George Micro Apartment Embraces Its Small Size

In the real estate industry, there is an opportunity to develop residential properties that meet the demands of a growing market for micro apartments.

Modular Mini Homes
CategoryArt & Design

Modular Mini Homes

The Mini Living Concept Features Modular Folding Units For Greater Versatility

The real estate industry can explore opportunities to develop modular living spaces for urban dwellers in high-density areas.

Liveable Cardboard Abodes
CategoryEco

Liveable Cardboard Abodes

The Wikkelhouse is a Sustainable House Made From Recycled Paper

Adoption of sustainable materials is an opportunity to drive innovation in the construction industry, providing affordable and efficient solutions for housing construction and ren…

Modular Mobile Homes
CategoryEco

Modular Mobile Homes

The Alpod's Aluminum Structure Makes it Lightweight and Eco-Friendly

The architecture and construction industry can explore opportunities for disruptive innovation by developing modular mobile homes with lightweight aluminum structures and green te…

Miniature Prefab Homes
CategoryArt & Design

Miniature Prefab Homes

The Pin-Up Houses 'France' House Can be Assembled in Just Three Hours

The real estate industry needs to adapt to the changing needs and preferences of consumers by integrating prefab homes into their inventory to offer affordable housing options.

Rapidly Erected Modular Homes
CategoryArt & Design

Rapidly Erected Modular Homes

The Gomos Homes Can Be Installed In Only Three Days

The Gomos Homes showcase the potential for the modular home industry to disrupt traditional home-building methods with its quick installation and customizable features.