Perhaps one of the things that the 2016 US Presidential Election will be best remembered for is the role that social media played in it, and Exit Poll is an app that harnesses that social media to help voters get a better idea of their fellow citizens' decisions.
In terms of infrastructure, Exit Poll is straightforward. After downloading the app (and voting, of course,) users go through a three-step process. First, they select the candidate they voted for; second, they indicate which state they voted in; finally, they get the opportunity to record a video. In these videos, users are meant to give a short blurb about why they chose the candidate they did.
Exit Poll will then take these videos and automatically collate them, streaming them on a Facebook page during election night.
Why This Trend Is Growing
- Social Media Polling
- Opportunity for businesses to create more apps that utilize social media for polling and data collection during elections and other events.
- User-generated Video Content
- Opportunity for businesses to create platforms that encourage and showcase user-generated video content for a variety of topics and events.
- Real-time Data Analysis
- Opportunity for businesses to develop more efficient ways to gather, analyze, and present real-time data during events such as elections, festivals, and conferences.
Industries Being Reshaped
- Political Campaigns and Elections
- Opportunity for political campaigns and election organizers to utilize social media polling and user-generated video content as a means of gauging public opinion and engaging with voters.
- Social Media Platforms
- Opportunity for social media platforms to create features and tools that enable users to easily create and share video content for a variety of events and topics.
- Event Management
- Opportunity for event management companies to utilize real-time data analysis tools to enhance their events by providing attendees with up-to-date information and insights.
