Category
Lifestyle
Assisted Choices
Trend cluster
Category
Prescriptive
Planners
Built-in guidance incentivizes Millennials looking for analogue confidants.
4.8
Trend score
Trend
What is the Prescriptive Planners trend?
Prescriptive Planners: Choosing analogue diaries for their private thoughts and aspirations over the paranoia of questionably secure digital formats, Millennials are attracted to journals that can offer guidance rather than a set of intimidating blank pages. Allowing them to visualize their goals and dreams in a structured way, a systematic approach to journaling provides those accustomed to the instant gratification of digital devices a sense of direction as well as satisfaction with each mini task completed.
Trend themes
Themes within the Prescriptive Planners trend
Three behaviours holding the trend together01
Analog Planners for Millennial Generation
With the rise of retreating from digital devices, analog planners and journals have become a trend to cater to the Millennial generation.
02
Personalized Planners
Planners tailored to specific needs of users have become increasingly popular, such as a planner to achieve a specific goal in a specific timeframe.
03
Analog Organizational Systems
Analog organizational systems are becoming popular, as they offer more freedom than the digital ones.
Industry implications
What the Prescriptive Planners trend means for industry
Where the trend changes the playbookFor
Stationery and Office Supplies Industry
The growth of analog journals and planners presents an opportunity in this industry.
For
Creativity and Innovation Coaching Industry
Personalized planners and journals offer disruptive innovation opportunities in this industry.
For
Digital Detox Retreat Industry
Analog organizational systems have given rise to a trend in which consumers are seeking digital detox retreats and workshops.
Workshop question
Where can you incorporate incremental incentivizations into your offerings to increase consumer satisfaction?
Trend signals
Trend signals for Prescriptive Planners
Trend score 4.8 out of 10, from popularity 69%, activity 66%, freshness 8%.
Popularity69%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Prescriptive Planners trend
7 featured examples from Sep 4, 2015 to Oct 24, 2017CategoryLifestyle
Structured Success Planners
The SELF Journal Designs Encourage Accomplishments with Setting Goals
There's an opportunity for stationery and office supply companies to create behavior- and goal-oriented planners.
CategoryLifestyle
Challenge-Based Agendas
This Creative Planner Helps You Accomplish Your Goals in 30 Days
The personal development industry can create innovative solutions and services that align with the challenge-based agendas trend.
CategoryBusiness
Entrepreneur Planning Workbooks
The 'Startup Daybook' Daily Planner Gets Users Focused on Strategy
The 'Startup Daybook' presents opportunities for innovation within the productivity tools industry, as entrepreneurs seek tailored planning resources.
CategoryArt & Design
Comprehensive Productivity Planners
Spark Notebooks Cater to Those Who are Serious about Success
The traditional planner industry is being disrupted by the comprehensive productivity planner trend, which presents new market opportunities for innovative and goal-oriented plann…
CategoryLifestyle
Goal-Oriented Notebooks
The 'Freedom Journal' Enables Users to Accomplish a Goal in 100 Days
This industry can benefit from exploring the development of goal-oriented products to meet changing consumer needs.
CategoryArt & Design
Creativity-Promoting Notebooks
Designer Timothy Goodmans' Notebook Was Made for Creative People
Creating specialty notebooks for creative professionals.
CategoryLifestyle
Analog Organizational Systems
The Bullet Journal System Offers a Quicker Way to Stay Organized
Stationery industry can explore new products and tools catering to the demand for analog organizational systems.
