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Incognito Launch

Brands go undercover to allow new products to receive unbiased reviews

Implications - While many may associate having a well-known brand name as a marker of success, the limitations of which become clear as established brands launch products in a covert nature in order to allow for unbiased first-hand customer experiences. This progression demonstrates the innate cognitive biases associated with consumer purchasing decisions and the opportunity for brands to avoid "big brand skepticism" in this way.
Workshop Question - What new consumer markets could you tap into if your product wasn't associated with a particular brand image?
5 Featured, 44 Examples:
90,114 Total Clicks
Date Range:
Apr 17 — May 18

Featured Examples

Deceptive Shampoo Campaigns
Deceptive Shampoo Campaigns
Suave Professionals Has Released a Creative Ad to Market Its Shampoo
Suave Professionals is an affordable hair care brand that created a unique campaign in order to alter the way consumers view the brand. Due to the brand’s low cost, consumers are less likely... MORE
Deceptive Coffee Shop Menus
Deceptive Coffee Shop Menus
Tim Hortons Opened a Fake Cafe Called 'Perfectly Uncomplicated Lattes'
This month, residents of Toronto’s hip Queen West neighborhood began buzzing about a new coffee shop called Perfectly Uncomplicated Lattes. While the minimalist decor and millennial-friendly... MORE
Bag Differentiation Guides
Bag Differentiation Guides
This Guide Distinguishes the IKEA Frakta from a High-Fashion Look-Alike
Balenciaga, the haute couture brand from Spain, recently released a tote that looks startlingly similar to the iconic IKEA Frakta bag, so the Swedish furniture and decor megastore released a handy... MORE
play_circle_filled Deceptive Deli Campaigns
Deceptive Deli Campaigns
Greggs Went Undercover at a Gourmet Food Festival as Gregory and Gregory
At this year’s Foodies Festival, the UK’s largest celebration of food and drinks, event-goers found themselves in the presence of Michelin-starred chefs, Masterchef champions, artisan... MORE
play_circle_filled Deceptive Catalog Covers
Deceptive Catalog Covers
IKEA's 'Changing Catalog' Campaign Helps to Disguise Its Product Guide
For many consumers who love furniture and home decor, leafing through an catalog from IKEA is a simple pleasure—and for this reason, the Swedish furniture brand launched the ‘Changing Catalog&... MORE

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Related Examples

play_circle_filled Artful Body Wash Galleries
Artful Body Wash Galleries
Suave's 'Under Your Nose' Presents Personal Care Products as Art
play_circle_filled Hyper-Realistic Humanoid Robots
Hyper-Realistic Humanoid Robots
NOW TV Created Fred the Robot for Westworld's Second Season
Romantic Bakery Dinners
Romantic Bakery Dinners
Greggs and Open Table are Hosting In-Store Valentine's Day Dinners
play_circle_filled Emergency Air Drop Campaigns
Emergency Air Drop Campaigns
Red Bull AirDrop Delivered a Relief Package For College Students
Biometric Security Tunnels
Biometric Security Tunnels
Dubai Airport's Security Checkpoints Will Employ Facial Recognition
play_circle_filled Unforgettable Catalog Campaigns
Unforgettable Catalog Campaigns
IKEA Singapore Tapped Yanjaa Wintersoul to Be Its 'Human Catalog'
Festive Holiday Streetwear
Festive Holiday Streetwear
The Kenzo 2017 Holiday Capsule Collection is Comfortably Chic
play_circle_filled One-Touch 3D Printers
One-Touch 3D Printers
'Toybox' is an Easy-to-Use, Kid-Friendly 3D Printer for Crafting Toys
Incognito Normcore Apparel
Incognito Normcore Apparel
The Heron Preston Spring/Summer 2018 Lookbook is Heavily Layered
Retro Rechargeable Speakers
Retro Rechargeable Speakers
The Klipsch Capitol One Speaker Celebrates Capitol Records
play_circle_filled Haunting Scavenger Hunts
Haunting Scavenger Hunts
Annabelle Teamed Up with Mezco to Take Over Ripley's Believe It Or Not!
play_circle_filled AR Home Shopping Apps
AR Home Shopping Apps
Triple Develops Augmented Reality Home Shopping Apps for Furniture Retailers
Versatile B2B Software Companies
Versatile B2B Software Companies
Insite Software Helps Distributors and Manufacturers Succeed
Maximalist Furniture Catalogs
Maximalist Furniture Catalogs
IKEA's Newest Catalog Fully Embraces a Maximalist Aesthetic
Thief-Photographing Smart Wallets
Thief-Photographing Smart Wallets
The Volterman Smart Wallet Comes Equipped with a Hidden Camera
Interactive Smart Mirrors
Interactive Smart Mirrors
The Surface of This Reflective Glass is Motion-Controlled
Cheap Chic Tote Bags
Cheap Chic Tote Bags
Balenciaga's Carry Shopper L is Inspired by IKEA's Classic Tote Bag
Swedish Furniture Shop Restaurants
Swedish Furniture Shop Restaurants
Ikea Standalone Cafes Could Soon Be in City Centers Worldwide
Refugee Camp Production Centers
Refugee Camp Production Centers
IKEA Will Soon Be Offering Employment Opportunities for Refugees
Energy-Saving Concept Stores
Energy-Saving Concept Stores
IKEA's New London Store Will Be Dedicated to Sustainability
Ayurvedic Exfoliating Shampoos
Ayurvedic Exfoliating Shampoos
Aveda's Hair Care Product Clears the Scalp of Sebum and Buildup
Shampoo-Conditioner Sprays
Shampoo-Conditioner Sprays
Batiste's Two-in-One Dry Shampoo Spray Doubles as a Conditioner
Waterless Hair-Cleansing Foams
Waterless Hair-Cleansing Foams
Ouai Offers a Convenient Method of Cleaning Hair Without Washing It
Hair Growth-Stimulating Shampoos
Hair Growth-Stimulating Shampoos
Keranique Offers a Moisturizing Shampoo for Thinning Hair
play_circle_filled Swedish Smart Lights
Swedish Smart Lights
The Trådfri Connected Smart Light System is IKEA's First Smart Home Product
Water-Saving Shampoo Bottles
Water-Saving Shampoo Bottles
This Package Makes People Aware of Shower Water Consumption
Eco Infant Skincare
Eco Infant Skincare
Seventh Generation's Infant Skincare Range is Made with Pure Coconut Oil
Frizz Control Hair Collections
Frizz Control Hair Collections
Lubricity Labs' Q-Shampoo and Q-Conditioner Feature Quinoa Proteins
Clay Hair Masks
Clay Hair Masks
L'Oreal's Pre-Shampoo Mask Absorbs Excess Oil from Roots
Thanksgiving Friendship Kits
Thanksgiving Friendship Kits
IKEA and Uber Helped People Celebrate Thanksgiving with Friends
Modular Flat-Pack Sofa Beds
Modular Flat-Pack Sofa Beds
The Delaktig is a Collaboration Between Designer Tom Dixon and IKEA
Home Furnishing Gift Registries
Home Furnishing Gift Registries
IKEA is Introducing a Gift Registry Service for Special Occasions
Recycled Kitchen Cabinets
Recycled Kitchen Cabinets
The IKEA Kungsbacka Cabinet is Made from Recycled Materials
Cosmetic-Organizing Bottles
Cosmetic-Organizing Bottles
The 'Tic' Travel Bottle Keeps Shampoo and Skincare Products Separate
Interactive Holiday Cups
Interactive Holiday Cups
Tim Hortons' New Holiday Cups Encourage Consumers to Spread Cheer
Augmented Reality Hockey Cards
Augmented Reality Hockey Cards
Tim Hortons is Enhancing the Enjoyment of Trading Cards
play_circle_filled Hockey Star Coffee Commercials
Hockey Star Coffee Commercials
The New Tim Hortons Ad Features Two NHL Stars on a Coffee Run
Decadent Fast Food Donuts
Decadent Fast Food Donuts
These Tim Hortons Donuts Add Sophistication to the Casual Cafe's Menu
Wish-Granting Coffee Shops
Wish-Granting Coffee Shops
This Tim Hortons Christmas Campaign Created a Snow-Covered Log Cabin
Canadian Emoji Keyboards
Canadian Emoji Keyboards
Tim Hortons Helps You Send a Canada Day Message Via the Ehmoji Keyboard
play_circle_filled Floating Beverage Stunts
Floating Beverage Stunts
Tim Horton's Drink Marketing Promotes a Higher Level of Deliciousness
play_circle_filled Black Coffee Buses
Black Coffee Buses
This Coffee Marketing Stunt Surprises Canadians with a Dark Bus Ride
Cozy Holiday Trucks
Cozy Holiday Trucks
A Sweater-Clad Truck Promotes Tim Hortons' Holiday Cups
play_circle_filled Taste-Duping Hummus Campaigns
Taste-Duping Hummus Campaigns
‘The Hummus Stunt’ Tricked Restaurant Patrons with Packa