Brands go undercover to allow new products to receive unbiased reviews
Implications - While many may associate having a well-known brand name as a marker of success, the limitations of which become clear as established brands launch products in a covert nature in order to allow for unbiased first-hand customer experiences. This progression demonstrates the innate cognitive biases associated with consumer purchasing decisions and the opportunity for brands to avoid "big brand skepticism" in this way.
Workshop Question - What new consumer markets could you tap into if your product wasn't associated with a particular brand image?
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Apr 17 — May 18
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