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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,205 more

Branded Beachside

Oceanside activations create immersive branding experiences

Implications - Leveraging the tradition of spring break parties on the beach, brands are creating vacation-inspired events around this premise in order to create the ideal backdrops for Millennials to realize their dreams. Oceanside settings create a fully immersive ambiance, giving brand activations a boost in catering to the care-free and adventurous demographic. The success of beach party activations demonstrates the power of appealing to the aspirational side of the Millennial segment.
Workshop Question — How does your consumer wish they could spend the majority of their time and how can you reconcile that with their current lifestyles?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
247,431 Total Clicks
Date Range:
Jan 16 — Jul 17
Trending:
Warm

Featured Examples

Beachside Bar Activations
Beachside Bar Activations
'Bomboras' is a Temporary Beachside Bar in Torquay, Australia
In an effort to cater to the young surf crowd frequenting Torquay, Australia, the owners of two local kiosk cafes have set up a temporary beachside bar called ‘Bomboras.’ With... MORE
Experiential Beach Events
Experiential Beach Events
The Interactive 'Facebook Beach' Was Set Up at Cannes
At this year’s International Festival of Creativity in Cannes, Innovision teamed up with Facebook to create the ‘Facebook Beach’ at the Hôtel Barrière Le Majestic Beach & Pier.... MORE
Pop-Up Beach Bars
Pop-Up Beach Bars
Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
Watsons Bay Boutique Hotel, an Australian 4-star resort, teamed up with the Australian Open of Surfing to create a free to enter pop-up beach bar. The event was open for nine days, to give patrons... MORE
Floating Aquatic Movie Screenings
Floating Aquatic Movie Screenings
JAWS On The Water Has Guests on Inner Tubes While Watching
Aiming to enhance the experience of the classic Spielberg film, JAWS On The Water is a movie screening that has guests floating on water on an inner tube to increase the aquatic ambience. The event... MORE
Surf Bar Pop-Ups
Surf Bar Pop-Ups
The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach
The Aperol Beach Club is a pop-up bar that was recently set-up in the heart of Bondi Beach. In addition to sampling an array of craft cocktails, its visitors also tasted gourmet eats and charcuterie... MORE
Patriotic Beach Parties
Patriotic Beach Parties
Canadian Olympians are Celebrating Canada Day with a Beach Party
In honor of Canada’s 149th birthday, the city of Toronto is hosting a beach party for Canadian Olympians. With music, entertainment and appearances by some of the country’s top athletes,... MORE
Pop-Up Aquarium Nightclubs
Pop-Up Aquarium Nightclubs
Ripley's Beach Bash was Hosted at the Toronto Aquarium
Beach parties might bring to mind the surfer extravaganzas of 1960s LA, but the Ripley’s Aquarium of Canada recently brought that historic style into the future with the Ripley’s Beach... MORE

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