Branded Beachside

Oceanside activations create immersive branding experiences

Implications - Leveraging the tradition of spring break parties on the beach, brands are creating vacation-inspired events around this premise in order to create the ideal backdrops for Millennials to realize their dreams. Oceanside settings create a fully immersive ambiance, giving brand activations a boost in catering to the care-free and adventurous demographic. The success of beach party activations demonstrates the power of appealing to the aspirational side of the Millennial segment.
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
158,681 Total Clicks
Jan 16 - Jul 17
Warm
Featured Examples
Experiential Beach Events - The Interactive 'Facebook Beach' Was Set Up at Cannes
SCORE 6.8
Warm 7,411 Clicks Pub: Jun 27, 16
Experiential Beach Events
The Interactive 'Facebook Beach' Was Set Up at Cannes
At this year’s International Festival of Creativity in Cannes, Innovision teamed up with Facebook to create the ‘Facebook Beach’ at the Hôtel Barrière Le Majestic Beach & Pier.... [More]
Pop-Up Beach Bars - Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
SCORE 6.7
Warm 2,361 Clicks Pub: Apr 12, 17
Pop-Up Beach Bars
Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
Watsons Bay Boutique Hotel, an Australian 4-star resort, teamed up with the Australian Open of Surfing to create a free to enter pop-up beach bar. The event was open for nine days, to give patrons... [More]
Floating Aquatic Movie Screenings - JAWS On The Water Has Guests on Inner Tubes While Watching
SCORE 4.2
Average 850 Clicks Pub: Jul 22, 17
Floating Aquatic Movie Screenings
JAWS On The Water Has Guests on Inner Tubes While Watching
Aiming to enhance the experience of the classic Spielberg film, JAWS On The Water is a movie screening that has guests floating on water on an inner tube to increase the aquatic ambience. The event... [More]
Surf Bar Pop-Ups - The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach
SCORE 3.2
Mild 10,938 Clicks Pub: Jan 22, 16
Surf Bar Pop-Ups
The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach
The Aperol Beach Club is a pop-up bar that was recently set-up in the heart of Bondi Beach. In addition to sampling an array of craft cocktails, its visitors also tasted gourmet eats and charcuterie... [More]
Patriotic Beach Parties - Canadian Olympians are Celebrating Canada Day with a Beach Party
SCORE 2.4
Untested 987 Clicks Pub: Jun 27, 16
Patriotic Beach Parties
Canadian Olympians are Celebrating Canada Day with a Beach Party
In honor of Canada’s 149th birthday, the city of Toronto is hosting a beach party for Canadian Olympians. With music, entertainment and appearances by some of the country’s top athletes,... [More]
Pop-Up Aquarium Nightclubs - Ripley's Beach Bash was Hosted at the Toronto Aquarium
SCORE 2.4
Untested 770 Clicks Pub: Apr 3, 17
Pop-Up Aquarium Nightclubs
Ripley's Beach Bash was Hosted at the Toronto Aquarium
Beach parties might bring to mind the surfer extravaganzas of 1960s LA, but the Ripley’s Aquarium of Canada recently brought that historic style into the future with the Ripley’s Beach... [More]
Quantcast