Auto brands enter the beauty world with limited personal care collabs
Implications - In order to prove their flexibility and communicate their deep understanding of consumer expectations, auto brands are releasing unexpected product collaborations in the personal care category. Such strategic partnerships serve to engage consumers from an alternative angle while still confirming the brands as leaders in the realms contemporary design and luxury.
Workshop Question - How can your brand leverage its heritage in order to deliver an unexpected experience that reaffirms its understanding of consumer expectations as a whole?
