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Automaker Beauty

Auto brands enter the beauty world with limited personal care collabs

Implications - In order to prove their flexibility and communicate their deep understanding of consumer expectations, auto brands are releasing unexpected product collaborations in the personal care category. Such strategic partnerships serve to engage consumers from an alternative angle while still confirming the brands as leaders in the realms contemporary design and luxury.

Workshop Question - How can your brand leverage its heritage in order to deliver an unexpected experience that reaffirms its understanding of consumer expectations as a whole?
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
78,774 Total Clicks
Jan 16 - Apr 17
Warm
FashionMarketingAutosCosmetics
Featured Examples
Concept Car Spa Soirees - This Buick Style Event Boasted Manicures in Honor of the Buick Avista
SCORE 5.7
Warm 916 Clicks Pub: Apr 18, 17
Concept Car Spa Soirees
This Buick Style Event Boasted Manicures in Honor of the Buick Avista
In order to celebrate the Buick Avista being named the 2016 Concept Car of the Year, the American auto manufacturer teamed up with premium nail polish brand ZOYA to create a special edition polish... [More]
Automobile Makeup Collections - Fiat 500 and Collistar Have Created an Italy-Honoring Cosmetic Line
SCORE 4.7
Average 1,565 Clicks Pub: Jan 5, 16
Automobile Makeup Collections
Fiat 500 and Collistar Have Created an Italy-Honoring Cosmetic Line
Italian labels Fiat 500 and Collistar have come together to create a cosmetic line that honors both of their Sicilian aesthetics. Titled ‘Ti Amo 500,’ this cosmetic line was designed... [More]
Automobile Makeup Brushes - The BMW x Revlon Cosmetic Brushes Bring the Car's Luxury to Makeup
SCORE 3.6
Mild 1,245 Clicks Pub: Mar 20, 16
Automobile Makeup Brushes
The BMW x Revlon Cosmetic Brushes Bring the Car's Luxury to Makeup
BMW Group’s Designworks and Revlon cosmetics have teamed together to create a collection of beauty brushes that offer luxurious application at an affordable price. While some can only dream... [More]
High-End Car Brand Colognes - The Bentley Momentum Cologne Collection is for Fans of the Brand
SCORE 2.2
Untested 502 Clicks Pub: Feb 16, 17
High-End Car Brand Colognes
The Bentley Momentum Cologne Collection is for Fans of the Brand
The Bentley Momentum cologne collection is a new offering from the British automotive brand that is intended to offer fans of the brand a way to experience it in a different way. Automotive brands... [More]
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