In order to celebrate the Buick Avista being named the 2016 Concept Car of the Year, the American auto manufacturer teamed up with premium nail polish brand ZOYA to create a special edition polish that honored the Avista's unique shade of blue – appropriately deemed 'Avista Blue.'
Hosted at renowned TIPS Nail Bar in Toronto's Greektown neighborhood, the event featured a chance to indulge in a little pampering in honor of the special 'Avista Blue' ZOYA shade, with media guests able to choose a personalized manicure in the special hue.
On hand to discuss the concept and indulge in a selection of delicious treats, lattes and cocktails were Buick's lead designers Sharon Gauci and Catherine Black. The creative event allowed an opportunity for the Color & Trim team to elaborate on the many ways in which design and color have come to define the vehicle and the need for it to reflect the style of the driver. This functions as a great example of how contemporary design trends are reflected across seemingly unrelated industries.
What's Driving This Trend
- Special Edition Products
- Creating special edition nail polish to match the unique shade of a concept car opens up opportunities for other industries to collaborate on unique products.
- Cross-industry Collaborations
- Collaborating with a premium nail polish brand allows auto manufacturers to tap into new markets and create unique experiences for their customers.
- Customized Experiences
- Offering personalized manicures in a special hue at a design-focused event demonstrates the growing demand for customized experiences across various industries.
Who This Affects Most
- Automotive
- Auto manufacturers can explore partnerships with cosmetics brands to create special edition products that enhance the overall customer experience.
- Cosmetics
- Collaborating with auto manufacturers to create special edition products allows cosmetics brands to tap into new markets and attract new customers.
- Hospitality
- Offering personalized experiences, such as customized manicures, can elevate the customer experience in the hospitality industry, creating a unique and memorable stay for guests.
