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Conversational Crate

Engaging e-commerce packaging design generates excitement around branding

Implications - Transforming the typical cardboard box into a conversation piece, online retailers are looking to engage consumers from the get go through playful designs. As the first element of the shipped product that comes into contact with the online shopper, the delivery packaging itself can be used to create brand recognition, make a statement and demonstrate personality. By feeding off of the consumer’s initial excitement from receiving their online purchase, all elements of packaging can be leveraged as opportunities for e-commerce shops to strengthen their bond with online shoppers and create repeat customers.
Workshop Question — What features could you introduce to make the process of receiving and opening your product more memorable?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
117,102 Total Clicks
Date Range:
Sep 16 — Feb 19
Trending:
Warm

Featured Examples

D2C Houseplant Start-Ups
D2C Houseplant Start-Ups
Bloomscape Conveniently Delivers Plants Across the US in Boxes
Rather than visiting a garden center to outfit one’s home with a variety of houseplants, consumers are able to place a quick and easy order through Bloomscape and have a potted plant delivered... MORE
Ironic Sheet Mask Packaging
Ironic Sheet Mask Packaging
These Face Masks Capture Consumer Attention Through Their Name
Designed by the student Lauren Park, this sheet mask packaging is able to use humor and irony to capture the attention of potential consumers. The concept brand is titled “Pretty Ugly,”... MORE
Deceptive Bike Shipping Boxes
Deceptive Bike Shipping Boxes
VanMoof is Shipping Out Bikes in Flat Screen TV Boxes to Stop Damage
Aiming to help reduce the damage inflicted on bicycles that are shipped to customers, bicycle brand VanMoof has begun using flat screen TV boxes to ensure proper handling. Many brands on an... MORE
At-Home Wedding Dress Try-Ons
At-Home Wedding Dress Try-Ons
'The Bride Box' by Floravere is a Comfortable Shopping Experience
Thanks to the rise of direct-to-consumer brands, it is now possible to arrange for everything from eyeglasses to bras and footwear from the comfort of one’s home—and The Bride Box takes the... MORE
Swift Hanging Mailbags
Swift Hanging Mailbags
The Rapisac Speeds Up Packaging for E-Commerce Deliveries
Large-scale e-commerce operations spend a sizable portion of their resources on the packaging process, and Carlton Packaging’s new ‘Rapisac’ promises to increase the efficiency of... MORE
Non-Toxic D2C Home Lines
Non-Toxic D2C Home Lines
Society Offers Everything From Disinfectants to Candles
Millennials are looking to work alongside brands to reduce their environmental impact, which is why the more conscious consumer will be drawn to the work by Society, an LA-based digital members-only... MORE
D2C Eco Detergents
D2C Eco Detergents
Dropp's Eco-Friendly Detergent is Packaged in a Shipping Box
While Dropps is passionate about sharing safe and effective eco-friendly detergent solutions for consumers, its previous stand-up pouch packaging designs have been difficult to recycle. Its new... MORE

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