Category
Lifestyle
Assisted Choices
Trend cluster
Category
Conversational
Crate
Engaging e-commerce packaging design generates excitement around branding.
3.8
Trend score
Trend
What is the Conversational Crate trend?
Conversational Crate: Transforming the typical cardboard box into a conversation piece, online retailers are looking to engage consumers from the get go through playful designs. As the first element of the shipped product that comes into contact with the online shopper, the delivery packaging itself can be used to create brand recognition, make a statement and demonstrate personality. By feeding off of the consumer’s initial excitement from receiving their online purchase, all elements of packaging can be leveraged as opportunities for e-commerce shops to strengthen their bond with online shoppers and create repeat customers.
Trend themes
Themes within the Conversational Crate trend
Three behaviours holding the trend together01
Engaging Packaging Design
Online retailers are using their delivery packaging to create brand recognition, make a statement and demonstrate personality, presenting opportunities for e-commerce shops to strengthen their bond with online shoppers and create repeat customers.
02
Efficient Shipping Solutions
As the shipment of goods continues to increase thanks to eCommerce, businesses are investing in innovative and efficient shipping solutions to protect their products and reduce the total delivery expenditure.
03
Direct-to-Consumer Models
Direct-to-consumer models offer convenience, affordability, and a more personalized approach to shopping and are changing the way household products, from indoor plants to eco-friendly detergents, are delivered to consumers.
Industry implications
What the Conversational Crate trend means for industry
Where the trend changes the playbookFor
E-commerce
Engaging packaging design and efficient shipping solutions are transforming the way online retailers interact with customers, making way for more e-commerce opportunities.
For
Direct-to-consumer
Direct-to-consumer models offer convenience, affordability, and a more personalized approach to shopping and are disrupting traditional means of sale and distribution.
For
Sustainability
Businesses are investing in sustainable practices, from eco-friendly detergents to packaging design that is both functional and recyclable, in response to increased consumer demand for environmentally responsible products.
Workshop question
What features could you introduce to make the process of receiving and opening your product more memorable?
Trend signals
Trend signals for Conversational Crate
Trend score 3.8 out of 10, from popularity 53%, activity 52%, freshness 8%.
Popularity53%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Conversational Crate trend
7 featured examples from Sep 29, 2016 to Jul 19, 2019CategoryArt & Design
D2C Houseplant Start-Ups
Bloomscape Conveniently Delivers Plants Across the US in Boxes
The rise of online houseplant shopping presents disruptive innovation opportunities for e-commerce platforms looking to tap into the growing demand for plants.
CategoryFashion
Ironic Sheet Mask Packaging
These Face Masks Capture Consumer Attention Through Their Name
Innovations in packaging design within the beauty and skincare industry to appeal to consumers and differentiate brands.
CategoryMarketing
Deceptive Bike Shipping Boxes
VanMoof is Shipping Out Bikes in Flat Screen TV Boxes to Stop Damage
Incorporating unconventional packaging methods can disrupt the bicycle manufacturing industry by preventing damage during shipping and reducing warranty claims.
CategoryLifestyle
At-Home Wedding Dress Try-Ons
'The Bride Box' by Floravere is a Comfortable Shopping Experience
D2C online fashion companies can offer at-home try-on services to improve customer experience and gain a competitive advantage.
CategoryBusiness
Swift Hanging Mailbags
The Rapisac Speeds Up Packaging for E-Commerce Deliveries
Rapid development of efficient packaging technology for e-commerce businesses.
CategoryArt & Design
Non-Toxic D2C Home Lines
Society Offers Everything From Disinfectants to Candles
Disruptive innovation opportunity: Rethink the production and distribution of household essentials to provide consumers with non-toxic, stylish, and affordable options that align…
CategoryEco
D2C Eco Detergents
Dropp's Eco-Friendly Detergent is Packaged in a Shipping Box
Industry players could explore the potential to create eco-friendly packaging solutions for a variety of products that can serve multiple purposes, such as packaging and shipping.
