Conversational Crate

Engaging e-commerce packaging design generates excitement around branding

Implications - Transforming the typical cardboard box into a conversation piece, online retailers are looking to engage consumers from the get go through playful designs. As the first element of the shipped product that comes into contact with the online shopper, the delivery packaging itself can be used to create brand recognition, make a statement and demonstrate personality. By feeding off of the consumer’s initial excitement from receiving their online purchase, all elements of packaging can be leveraged as opportunities for e-commerce shops to strengthen their bond with online shoppers and create repeat customers.
SCORE 7.6
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43,631 Total Clicks
Sep 16 - Apr 17
This Quarter and Warm
FashionMarketingBusinessCosmetics
Featured Examples
Ironic Sheet Mask Packaging - These Face Masks Capture Consumer Attention Through Their Name
SCORE 8.1
This Quarter and Hot 1,179 Clicks Pub: Mar 28, 17
Ironic Sheet Mask Packaging
These Face Masks Capture Consumer Attention Through Their Name
Designed by the student Lauren Park, this sheet mask packaging is able to use humor and irony to capture the attention of potential consumers. The concept brand is titled “Pretty Ugly,”... [More]
Conversational Clothing Shipping Boxes - The Bush & Leavenworth Clothes Packaging is Encouraging
SCORE 6.6
This Year and Warm 855 Clicks Pub: Sep 13, 16
Conversational Clothing Shipping Boxes
The Bush & Leavenworth Clothes Packaging is Encouraging
The brand experience for online shoppers needs to be finely curated in order to ensure consumers have a positive experience, which is evident with the Bush & Leavenworth clothes packaging. The... [More]
Deceptive Bike Shipping Boxes - VanMoof is Shipping Out Bikes in Flat Screen TV Boxes to Stop Damage
SCORE 6.7
This Year and Warm 1,526 Clicks Pub: Sep 29, 16
Deceptive Bike Shipping Boxes
VanMoof is Shipping Out Bikes in Flat Screen TV Boxes to Stop Damage
Aiming to help reduce the damage inflicted on bicycles that are shipped to customers, bicycle brand VanMoof has begun using flat screen TV boxes to ensure proper handling. Many brands on an... [More]
Flamboyant Branded Shipping Boxes - The Birchbox Cardboard Boxes Create eCommerce Prestige
SCORE 6
This Year and Warm 341 Clicks Pub: Sep 13, 16
Flamboyant Branded Shipping Boxes
The Birchbox Cardboard Boxes Create eCommerce Prestige
One of the aspects lost when shopping online is the experience of carrying the shopping bag around with your through the streets or mall, so the Birchbox cardboard boxes address this in a modern way.... [More]
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