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Icebreaker Launches Odorless T-shirts You Can Wear 7 Days Straight

 - Jun 11, 2019
References: ca.icebreaker & ca.icebreaker
Icebreaker recently launched a new campaign featuring its odorless t-shirts to encourage users to be mindful of their impact on the environment. Its t-shirts are made from natural fibers that are odor-resistant, thereby lasting longer in between washes.

Every time an individual does a load of laundry, up to 700,000 plastic microfibers are released into our water waters, which eventually end up in our oceans and food sources. Moreover, over 40 gallons of water are used every wash, using a limited precious resource. The campaign's challenge is easy, just let the shirt air out after activities to reduce washes needed.

The minimal shirts are comfortable, soft, and breathable, ensuring you look and feel your best at all times. With a variety of fits and colors, this shirt is perfect for active, eco-conscious shoppers.

Image Credits: Icebreaker