HEX Performance's Antibacterial Fabric Protector is a first-of-its-kind laundry innovation that's approved by the Environmental Protection Agency and useful for shielding activewear from odors and bacterial The product creates a "continuously self-cleaning shield" that tackles odor-causing bacteria and prevents regrowth for up to six weeks.
The brand sees that people will be continuing to lead active lifestyles and needing better solutions for sanitization. As HEX Performance points out, "traditional laundry products were designed in the 1940s for cottons and wools that have large and open weaves. [They] use fillers that actually lock bacteria and odor into today's tight-knit, synthetic fabrics and fragrances to cover up what's left behind."
The Antimicrobial Fabric Protector is powered by a patented HEX molecule that activates in the rinse cycle.