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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,235 more

Biophilia Design

Nature-inspired aesthetics resonate with the desire to connect with life

Implications - The hypothesis that humans have an inherent desire to seek connection with nature, known as biophilia, is being consciously integrated into product design. Looking to create association between a sense of wellness with their products, brands across industries are leveraging the beauty of the natural world to entice consumers engulfed by the modern digital era. This stylistic deviation taps into the consumer preference towards authenticity and getting in touch with one’s roots.
Workshop Question — How can your brand offer an authentic consumer experience?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
124,655 Total Clicks
Date Range:
Oct 15 — Mar 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Natural Gym Pop-Ups
Natural Gym Pop-Ups
Biofit is Launching the World's First "Biophyilic Indoor Gym"
Knowing that there are many people who will be kicking off the arrival of a new year with health and fitness goals, Biofit will be launching a natural gym pop-up for a limited time in early January.... MORE
Plant Science Decor
Plant Science Decor
The Biophilia Vase Collection is an Extension of the Plants It Carries
There is something gorgeously organic about the Biophilia Vase Collection. Inspired by plant science, each design is meant to become an extension of the foliage it carries. It is comprised of four... MORE
Landscape-Matching Clothes
Landscape-Matching Clothes
The 'Blendscapes' Collection Reveals Fashion That Suits Its Environment
A collaboration between fashion designer Elsie Gringhuis and photographer Tse Kao has brought about the ‘Blendscapes’ collection. The collection was inspired by the landscapes of the... MORE
Biodiversity Ice Cream Branding
Biodiversity Ice Cream Branding
The Selva Nevada Ice Cream Company is Columbian Wildlife-Focused
The flavorful experience that the Selva Nevada ice cream company produces in each of its products served as the inspiration behind the exotic branding it has been given. Designed by Siegenthaler &... MORE
Landscape Cosmetics Branding
Landscape Cosmetics Branding
These Organic Skin Care Collections are Inspired by Nature
The branding for these organic skin care products was designed by the creative agency ‘Suprematika’ – which managed to create products that appear highly sophisticated despite their... MORE
Outdoor Landscape Cereal Branding
Outdoor Landscape Cereal Branding
The MOM’s Best Cereals Feature Scrumptiously Inviting Packaging
The majority of cereal branding focuses solely on characters or the product itself, but the MOM’s Best Cereals packaging takes a different approach. Designed by Ideas that Kick, the cereal... MORE

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Professional Smartphone Flashes
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Poetic Conceptual Photography
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Kid-Friendly Spelt Cereals
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Rude Health's Cereal for Children is Made with Ancient Grains
Seasonal Grain-Free Granolas
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Sprouted Grain Granolas
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Nutty Breakfast Cereals
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This Kaleidoscopic-Inspired Vase Features an Illusive Design
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