Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Biophilia
Design
Nature-inspired aesthetics resonate with the desire to connect with life.
4.1
Trend score
Trend
What is the Biophilia Design trend?
Biophilia Design: The hypothesis that humans have an inherent desire to seek connection with nature, known as biophilia, is being consciously integrated into product design. Looking to create association between a sense of wellness with their products, brands across industries are leveraging the beauty of the natural world to entice consumers engulfed by the modern digital era. This stylistic deviation taps into the consumer preference towards authenticity and getting in touch with one’s roots.
Trend themes
Themes within the Biophilia Design trend
Three behaviours holding the trend together01
Biophilic Design
Brands across industries are leveraging the beauty of the natural world to entice consumers engulfed by the modern digital era.
02
Landscape-Inspired Products
Designers are creating products such as clothes, cosmetics, and even cereals that are inspired by the landscapes and natural environments they inhabit.
03
Natural Fitness Facilities
Biofit will launch a natural gym pop-up for a limited time in early January, made up of a large amount of vegetation and other natural elements.
Industry implications
What the Biophilia Design trend means for industry
Where the trend changes the playbookFor
Interior Design
The focus on biophilic design emphasizes the importance of incorporating nature-inspired elements in interior design.
For
Fashion and Beauty
The trend of landscape-inspired clothing and cosmetics demonstrates a growing desire to connect with nature and incorporate it into personal style and beauty routines.
For
Health and Wellness
The creation of natural fitness facilities and the emphasis on nature in branding communicates a commitment to holistic health and wellness.
Workshop question
How can your brand offer an authentic consumer experience?
Trend signals
Trend signals for Biophilia Design
Trend score 4.1 out of 10, from popularity 47%, activity 67%, freshness 8%.
Popularity47%
Activity67%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Biophilia Design trend
6 featured examples from Oct 23, 2015 to Feb 23, 2017CategoryLifestyle
Natural Gym Pop-Ups
Biofit is Launching the World's First "Biophyilic Indoor Gym"
The fitness industry can incorporate natural elements such as live plants and vegetation into gym design, programming, and products for a unique and refreshing fitness experience.
CategoryFashion
Landscape-Matching Clothes
The 'Blendscapes' Collection Reveals Fashion That Suits Its Environment
Fashion designers can explore opportunities in creating clothing lines that blend seamlessly with natural landscapes.
CategoryArt & Design
Plant Science Decor
The Biophilia Vase Collection is an Extension of the Plants It Carries
The Biophilia Vase Collection provides opportunities for the home decor industry to offer unique plant-inspired designs for consumers.
CategoryLifestyle
Biodiversity Ice Cream Branding
The Selva Nevada Ice Cream Company is Columbian Wildlife-Focused
Industry can leverage the desire for nature-inspired branding and exotic flavor profiles to create innovative products.
CategoryFashion
Landscape Cosmetics Branding
These Organic Skin Care Collections are Inspired by Nature
Opportunity for companies to expand their organic skincare offerings and tap into the growing demand for natural products.
CategoryLifestyle
Outdoor Landscape Cereal Branding
The MOM’s Best Cereals Feature Scrumptiously Inviting Packaging
Cereal companies can explore innovative packaging design strategies to differentiate their products in a competitive market.
