The majority of cereal branding focuses solely on characters or the product itself, but the MOM’s Best Cereals packaging takes a different approach. Designed by Ideas that Kick, the cereal branding features various outdoor landscapes that have been chromatically drawn to correlate the natural health cereals to nature itself. This dedication to a wholesome branding approach also features imagery on the back of people enjoying outdoor life in a bid to help reinforce the healthy lifestyle that the food is a part of.
While aspirational branding and over-the-top mascots have dominated the cereal market for many years, the MOM’s Best Cereals identify how brands are taking a different approach. The honest, wholesome approach to branding the products speaks to consumers on a deeper level to help incite a different kind of brand loyalty.