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Fantastical Beauty

Beauty brands partner with film releases to launch fantasy-themed collections

Implications - In the interest of appealing to adult fans beyond the scope of mere nostalgia, beauty brands are partnering with movie studios to collaborate on makeup and skincare ranges that pay homage to popular characters and visual themes from fantasy and fairy tale-inspired film releases without compromising product quality. This progression highlights the need for brands to think outside of the box by combining meaningful pop culture references and cutting edge product technology that will appeal to amateur experts.
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
270,776 Total Clicks
Aug 15 - Mar 17
Warm
Pop CultureFashionMarketingCosmeticsBranding
Featured Examples
Intergalactic Cosmetics Collections - The MAC x Star Trek Line is Inspired by the Famous Series
SCORE 5.1
Warm 1,376 Clicks Pub: Mar 30, 16
Intergalactic Cosmetics Collections
The MAC x Star Trek Line is Inspired by the Famous Series
MAC recently announced that it will be releasing its highly-anticipated ‘MAC x Star Trek’ collection this September. With a wide range of products in bold and dazzling shades, the new... [More]
Fantasy Makeup Palettes - This Fan-Created Harry Potter Makeup Palette Features the Four Houses
SCORE 6.7
Warm 2,650 Clicks Pub: Nov 7, 16
Fantasy Makeup Palettes
This Fan-Created Harry Potter Makeup Palette Features the Four Houses
A fan-created Harry Potter makeup eye shadow palette image was recently posted on Imgur. The four palettes represent the the dormitories of Harry Potter by colors and labels: Gryffindor, Slytherin,... [More]
Fairytale-Themed Nail Polishes - Morgan Taylor is Releasing a Beauty & the Beast-Inspired Collection
SCORE 6.6
Warm 1,468 Clicks Pub: Jan 11, 17
Fairytale-Themed Nail Polishes
Morgan Taylor is Releasing a Beauty & the Beast-Inspired Collection
Following the first commercial for the live action adaptation of Beauty and the Beast during the Golden Globes, Morgan Taylor Lacquer announced they will be launching a line of nail polishes... [More]
Cinema-Inspired Makeup Palettes - This Eyeshadow Collection Celebrates the Release of 'Pan'
SCORE 4.9
Average 2,838 Clicks Pub: Sep 10, 15
Cinema-Inspired Makeup Palettes
This Eyeshadow Collection Celebrates the Release of 'Pan'
Julep designed a new eyeshadow collection that is inspired by the movie ‘Pan.’ While movies and cosmetics may seem like an unlikely pairing, many make-up companies draw inspiration from... [More]
Sci-Fi Cosmetic Collections - Disney's Star Wars and CoverGirl Created an Epic Makeup Collection
SCORE 4.7
Average 2,932 Clicks Pub: Aug 17, 15
Sci-Fi Cosmetic Collections
Disney's Star Wars and CoverGirl Created an Epic Makeup Collection
Disney’s Star Wars joined forces with CoverGirl to create a cosmetics collection for the ages. Designed by makeup artist Pat McGrath, the collection includes lipstick, nail polish and mascara... [More]
Heroic Ranger Face Masks - These Power Ranger GlamGlow Masks Correspond with the Release of the Film
SCORE 3.5
Mild 497 Clicks Pub: Mar 24, 17
Heroic Ranger Face Masks
These Power Ranger GlamGlow Masks Correspond with the Release of the Film
With a new Power Rangers film releasing in the spring of 2017, many brands are taking advantage of the hype by creating products themed around the teen team of superheros, with a recent example... [More]
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