Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fantastical
Beauty
Beauty brands partner with film releases to launch fantasy-themed collections.
4.6
Trend score
Trend
What is the Fantastical Beauty trend?
Fantastical Beauty: In the interest of appealing to adult fans beyond the scope of mere nostalgia, beauty brands are partnering with movie studios to collaborate on makeup and skincare ranges that pay homage to popular characters and visual themes from fantasy and fairy tale-inspired film releases without compromising product quality. This progression highlights the need for brands to think outside of the box by combining meaningful pop culture references and cutting edge product technology that will appeal to amateur experts.
Trend themes
Themes within the Fantastical Beauty trend
Three behaviours holding the trend together01
Movie-Inspired Beauty Collections
Brands are partnering with film studios to release makeup and skincare ranges that pay homage to fantasy and fairy tale films, highlighting an opportunity to combine meaningful pop culture references with cutting-edge product technology.
02
Character-Inspired Makeup Palettes
Makeup companies are drawing inspiration from popular films and TV shows to design new eyeshadow collections and palettes that allow fans to celebrate the release of new films and TV shows.
03
Franchise-Inspired Cosmetic Collections
Cosmetic companies are releasing high-demand limited edition collections that draw inspiration from famous franchises, such as Star Trek, Rocky Horror, and Maleficent.
Industry implications
What the Fantastical Beauty trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Beauty companies can partner with movie studios and franchises to co-create makeup and skincare collections that pay homage to popular films, drawing fan excitement and expanding their product range.
For
Movie and TV Industry
Movie and TV studios can partner with beauty brands to release character and franchise-inspired cosmetics collections that capitalize on movies and TV shows' passionate fan bases and open new revenue streams.
For
Cosmetics Manufacturing Industry
Cosmetic companies can draw inspiration from popular films and TV shows to design new lines of makeup, allowing them to stay up to date with current pop culture trends and stand out within the industry.
Workshop question
Think of a business or brand that is completely outside your category. How could you collaborate with them?
Trend signals
Trend signals for Fantastical Beauty
Trend score 4.6 out of 10, from popularity 58%, activity 71%, freshness 8%.
Popularity58%
Activity71%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Fantastical Beauty trend
6 featured examples from Aug 17, 2015 to Mar 24, 2017CategoryPop Culture
Intergalactic Cosmetics Collections
The MAC x Star Trek Line is Inspired by the Famous Series
Cosmetics companies can leverage the popularity of movies and TV shows to create themed makeup collections that attract both fans of the franchise and beauty enthusiasts.
CategoryFashion
Fairytale-Themed Nail Polishes
Morgan Taylor is Releasing a Beauty & the Beast-Inspired Collection
The beauty industry can benefit from partnering with movie studios to create limited edition products, providing new opportunities for revenue and exposure.
CategoryFashion
Fantasy Makeup Palettes
This Fan-Created Harry Potter Makeup Palette Features the Four Houses
Beauty industry can leverage fan enthusiasm and create collaborative makeup collections to cater to niche markets.
CategoryPop Culture
Cinema-Inspired Makeup Palettes
This Eyeshadow Collection Celebrates the Release of 'Pan'
The cosmetics industry can capitalize on the trend of cinema-inspired makeup collections by creating partnerships with movie studios to develop limited-edition product lines that…
CategoryBusiness
Sci-Fi Cosmetic Collections
Disney's Star Wars and CoverGirl Created an Epic Makeup Collection
The beauty industry can leverage the popularity of sci-fi franchises to create innovative makeup collections that resonate with fans.
CategoryFashion
Heroic Ranger Face Masks
These Power Ranger GlamGlow Masks Correspond with the Release of the Film
Companies in the beauty and cosmetics industry that create themed skincare products.
