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Fantastical Beauty

Beauty brands partner with film releases to launch fantasy-themed collections

Implications - In the interest of appealing to adult fans beyond the scope of mere nostalgia, beauty brands are partnering with movie studios to collaborate on makeup and skincare ranges that pay homage to popular characters and visual themes from fantasy and fairy tale-inspired film releases without compromising product quality. This progression highlights the need for brands to think outside of the box by combining meaningful pop culture references and cutting edge product technology that will appeal to amateur experts.

Workshop Question - Think of a business or brand that is completely outside your category. How could you collaborate with them?

SCORE 5.5

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6 Featured, 49 Examples: 274,255 Total Clicks

Date Range: Aug 15 - Mar 17

Trending: Warm

Consumer Insight Topics: Pop Culture Fashion Marketing Cosmetics Branding

Featured Examples

Intergalactic Cosmetics Collections - The MAC x Star Trek Line is Inspired by the Famous Series

SCORE 5

Average 1,390 Clicks Pub: Mar 30, 16

Intergalactic Cosmetics Collections

The MAC x Star Trek Line is Inspired by the Famous Series

MAC recently announced that it will be releasing its highly-anticipated ‘MAC x Star Trek’ collection this September. With a wide range of products in bold and dazzling shades, the new... [More]

Fantasy Makeup Palettes - This Fan-Created Harry Potter Makeup Palette Features the Four Houses

SCORE 6.6

Warm 2,755 Clicks Pub: Nov 7, 16

Fantasy Makeup Palettes

This Fan-Created Harry Potter Makeup Palette Features the Four Houses

A fan-created Harry Potter makeup eye shadow palette image was recently posted on Imgur. The four palettes represent the the dormitories of Harry Potter by colors and labels: Gryffindor, Slytherin,... [More]

Fairytale-Themed Nail Polishes - Morgan Taylor is Releasing a Beauty & the Beast-Inspired Collection

SCORE 6.4

Warm 1,664 Clicks Pub: Jan 11, 17

Fairytale-Themed Nail Polishes

Morgan Taylor is Releasing a Beauty & the Beast-Inspired Collection

Following the first commercial for the live action adaptation of Beauty and the Beast during the Golden Globes, Morgan Taylor Lacquer announced they will be launching a line of nail polishes... [More]

Cinema-Inspired Makeup Palettes - This Eyeshadow Collection Celebrates the Release of 'Pan'

SCORE 4.8

Average 3,083 Clicks Pub: Sep 10, 15

Cinema-Inspired Makeup Palettes

This Eyeshadow Collection Celebrates the Release of 'Pan'

Julep designed a new eyeshadow collection that is inspired by the movie ‘Pan.’ While movies and cosmetics may seem like an unlikely pairing, many make-up companies draw inspiration from... [More]

Sci-Fi Cosmetic Collections - Disney's Star Wars and CoverGirl Created an Epic Makeup Collection

SCORE 4.7

Average 3,022 Clicks Pub: Aug 17, 15

Sci-Fi Cosmetic Collections

Disney's Star Wars and CoverGirl Created an Epic Makeup Collection

Disney’s Star Wars joined forces with CoverGirl to create a cosmetics collection for the ages. Designed by makeup artist Pat McGrath, the collection includes lipstick, nail polish and mascara... [More]

Heroic Ranger Face Masks - These Power Ranger GlamGlow Masks Correspond with the Release of the Film

SCORE 3.3

Mild 509 Clicks Pub: Mar 24, 17

Heroic Ranger Face Masks

These Power Ranger GlamGlow Masks Correspond with the Release of the Film

With a new Power Rangers film releasing in the spring of 2017, many brands are taking advantage of the hype by creating products themed around the teen team of superheros, with a recent example... [More]