Beauty brands partner with film releases to launch fantasy-themed collections
Implications - In the interest of appealing to adult fans beyond the scope of mere nostalgia, beauty brands are partnering with movie studios to collaborate on makeup and skincare ranges that pay homage to popular characters and visual themes from fantasy and fairy tale-inspired film releases without compromising product quality. This progression highlights the need for brands to think outside of the box by combining meaningful pop culture references and cutting edge product technology that will appeal to amateur experts.
Workshop Question - Think of a business or brand that is completely outside your category. How could you collaborate with them?
Trend Themes
1. Movie-inspired Beauty Collections - Brands are partnering with film studios to release makeup and skincare ranges that pay homage to fantasy and fairy tale films, highlighting an opportunity to combine meaningful pop culture references with cutting-edge product technology.
2. Character-inspired Makeup Palettes - Makeup companies are drawing inspiration from popular films and TV shows to design new eyeshadow collections and palettes that allow fans to celebrate the release of new films and TV shows.
3. Franchise-inspired Cosmetic Collections - Cosmetic companies are releasing high-demand limited edition collections that draw inspiration from famous franchises, such as Star Trek, Rocky Horror, and Maleficent.
Industry Implications
1. Beauty Industry - Beauty companies can partner with movie studios and franchises to co-create makeup and skincare collections that pay homage to popular films, drawing fan excitement and expanding their product range.
2. Movie and TV Industry - Movie and TV studios can partner with beauty brands to release character and franchise-inspired cosmetics collections that capitalize on movies and TV shows' passionate fan bases and open new revenue streams.
3. Cosmetics Manufacturing Industry - Cosmetic companies can draw inspiration from popular films and TV shows to design new lines of makeup, allowing them to stay up to date with current pop culture trends and stand out within the industry.
6 Featured, 49 Examples:
330,092 Total Clicks
Date Range:
Aug 15 — Mar 17
Trending:
Warm
Consumer Insight Topics:
