Fashion brands tackle athleisure by taking visual cues from tennis
Implications - With designers of athleisure apparel borrowing visual cues from the world of tennis, consumers are embracing such pieces as a way to build on their personal brand in an age where competitive athleticism is best communicated through workout-ready attire. Falling in line with 2016's most popular sneaker, the tennis-inspired Stan Smith, in many cases this progression allows one to observe the ability of the fashion world, and in particular streetwear brands, to challenge traditional markers of wealth and social class by subverting the silhouettes we associate with them.
Workshop Question - Can your brand strike a balance between prestige and comfort to appeal to a diverse audience?
Trend Themes
1. Tennis-inspired Fashion - Designers of athleisure apparel are borrowing visual cues from the world of tennis to create pieces that build on personal brands.
2. Retro Sportswear - Consumers are interested in vintage throwback sports wear that showcases their interests.
3. Collaborative Streetwear - Streetwear brands are collaborating with athletic brands to create exclusive designs that combine both brand names and logos.
Industry Implications
1. Athletic Wear - The sports wear industry can capitalize on the growing trend of tennis-inspired fashion by creating new collections that feature retro elements and collaborations with other industries.
2. Fashion - The fashion industry can create new styles that builds on personal brand and nostalgia through the addition of athletic and retro-inspired elements.
3. Sporting Goods - The sporting goods industry can create merchandise exclusive to events like the US Open through limited releases and collaborations with streetwear brands.
6 Featured, 53 Examples:
244,107 Total Clicks
Date Range:
Feb 15 — Mar 17
Trending:
Warm
Consumer Insight Topics:
