The KITH and Nike Apparel Was Made in Honor of the US Open
Riley von Niessen — September 7, 2016 — Lifestyle
In commemoration of the US Open in New York, KITH helped to create a new line of Nike apparel that combines the brand names and logos of both.
Simplistic in design, the tees are available in either a bright forest green with a white graphic, or a stark white that's imprinted with green. Making use of the iconic Swoosh, the KITH and Nike apparel shows a clear linkage to both of the brand's efforts.
In order to do this, the KITH brand name overtakes the position that's usually reserved for Nike -- with the matching length of the words aiding in the aesthetic outcome as a result. In order to keep the release exclusive to those celebrating the US Open at the time, only 100 tees will be made available for purchase.
Simplistic in design, the tees are available in either a bright forest green with a white graphic, or a stark white that's imprinted with green. Making use of the iconic Swoosh, the KITH and Nike apparel shows a clear linkage to both of the brand's efforts.
In order to do this, the KITH brand name overtakes the position that's usually reserved for Nike -- with the matching length of the words aiding in the aesthetic outcome as a result. In order to keep the release exclusive to those celebrating the US Open at the time, only 100 tees will be made available for purchase.
Trend Themes
1. Collaborative Apparel Lines - Opportunity for brands to cross-promote and create limited edition clothing lines
2. Simplistic Design - Opportunity for basic designs with iconic branding to appeal to a larger target market
3. Exclusivity as a Marketing Strategy - Creating a limited amount of product for exclusive events can attract a specific consumer base
Industry Implications
1. Fashion - Opportunity for clothing brands to cross-promote with other popular brands and create exclusive clothing lines
2. Sports - Opportunity for sports brands to collaborate with fashion brands to create limited edition gear for sporting events
3. Marketing - Opportunity for marketers to create exclusive products for targeted events and markets to create buzz and attract consumers
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